a) The importance of the priority order of the steps in the screening process.b) The reasons for participating in a trade showc) What is cluster analysis and why is it used.d) The importance of regional or ethnic subcultures in evaluating competitive forces.
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a) The importance of the priority
order of the steps in the screening process.b)
The reasons for participating in a trade showc)
What is cluster analysis and why is it used.d)
The importance of regional or ethnic subcultures in evaluating competitive
forces.
Step by step
Solved in 6 steps
- a) Outline 5 practical reasons for using market segmentation.2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?give some reasons why do most marketing teams prefer multiple segmentations strategies?
- Explain the geographic approach to segmentingconsumer markets.If a company selling household cleaners identified four market segments namely consumers who want a multi-purpose cleaner; customers who want an anti-bacterial cleaner; customers who wants a stain-removing cleaner and customers who wants a nice-smelling cleaner. Which segmentation base is used by this company? O 1) Geographic segmentation 2) Demographic segmentation 3) Behavioural segmentation 4) Psychographic segmentationWhat is the other name of cross-market segmentation ?
- List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia SedonaGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3PRODUCT 2:Porsche 911 TurboGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3Ajman University targets students in their 20s who are looking for undergraduate degrees in the UAE. Which segmentation strategies are behind this logic? Select one: a Psychographic and geographic segmentation O b. Demographic and psychographic segmentation c. Demographic and geographic segmentation d. Psychographic and behavioral segmentation ge Next paList the steps involved in segmenting markets?
- Please explain in detail:- Discuss any two patterns of the target market that can be adopted by onlineretailers in selecting the market segments. Provide an example for each of thepatterns.1. What is market segment? Explain any 2 segmentation methods.Answer the following:(Note the group's product is beauty soap. All products must be different and must be in lined to different segments to marketing, example Demographic Segmentation, Geographic Segmentation, and Technographic Segmentation)