A manager faces peak (weekly) demand for one of her op-erations, but is not sure how long the peak will last. She caneither use overtime from the current workforce, or hire/lay off and just pay regular-time wages. Regular-time pay is$500 per week, overtime is $750 per week, the hiring cost is$2,000, and the layoff cost is $3,000. Assuming that peopleare available seeking such a short-term arrangement, howmany weeks must the surge in demand last to justify a tem-porary hire? Hint: Use break-even analysis (see SupplementA, “Decision Making”). Let w be the number of weeks ofthe high demand (rather than using Q for the break-evenquantity). What is the fixed cost for the regular-time option?Overtime option?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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A manager faces peak (weekly) demand for one of her op-
erations, but is not sure how long the peak will last. She can
either use overtime from the current workforce, or hire/
lay off and just pay regular-time wages. Regular-time pay is
$500 per week, overtime is $750 per week, the hiring cost is
$2,000, and the layoff cost is $3,000. Assuming that people
are available seeking such a short-term arrangement, how
many weeks must the surge in demand last to justify a tem-
porary hire? Hint: Use break-even analysis (see Supplement
A, “Decision Making”). Let w be the number of weeks of
the high demand (rather than using Q for the break-even
quantity). What is the fixed cost for the regular-time option?
Overtime option?

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Pride, William M
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