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a) Discuss the data protection issues that relate to the use of email marketing and use of cookies. b) Why is it necessary for this company to display terms and conditions of purchase on its website?

a) Discuss the data protection issues that relate to the use of email marketing and use of cookies. b) Why is it necessary for this company to display terms and conditions of purchase on its website?

Database System Concepts
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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An e-commerce company sells books and music through its website. It sends out emails as part of its marketing strategy. The website makes use of cookies to hold information about the current customer, such as the basket of goods that the customer has selected. a) Discuss the data protection issues that relate to the use of email marketing and use of cookies. b) Why is it necessary for this company to display terms and conditions of purchase on its website?
Transcribed Image Text:An e-commerce company sells books and music through its website. It sends out emails as part of its marketing strategy. The website makes use of cookies to hold information about the current customer, such as the basket of goods that the customer has selected. a) Discuss the data protection issues that relate to the use of email marketing and use of cookies. b) Why is it necessary for this company to display terms and conditions of purchase on its website?
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