A digital marketing professional must be aware about the innovative impact of technologies (such as IoT, Machine Learning, Big Data), not only about softwares to improve social media campaigns (like Facebook's Business Manager).
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- 1.How can marketers utilize digital media to improve business? 2. How can business utilize new digital and social networking channels in their marketing campaigns? 3. What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?What are the top 3 priorities of businesses using social media marketing? Using your social media experience with various platforms, explain how you've seen companies use social media marketing to focus on these priorities. In other words, provide some examples and instances of how you've seen these priorities played out in social media.What are the benefits of building your personal brand on social media and what platforms, besides LinkedIn, would you recommend to be active on trying to make it in the tech industry?
- How can digital social media marketing help digital business in the present days?Why should customers worry about their privacy while using Facebook and other platforms?How can businesses effectively manage their digital customer experience in the face of the increasing complexity of digital touchpoints, and what strategies can they employ to plan, manage, and optimize their digital marketing campaigns to achieve their goals?
- Why is it important for the goals of a social media marketingcampaign to be both clear and flexible?Is there a way for a business to incorporate social media (such as Twitter) in a positive way in its communications programs?What are some of the most common mistakes that organizations make in their social media marketing efforts, and how can they avoid these pitfalls? How can organizations balance the need to engage with customers on social media with the need to protect their brand reputation and minimize the risk of negative feedback? How can organizations measure the success of their social media marketing efforts and determine the ROI of their investment in social media? What metrics should they track, and how can they use data and analytics to optimize their social media campaigns?
- Why is transparency so important to marketing using social media? Has this halted or accelerated the use of social media for marketing?In a digital era, how does online reputation management play a role in handling customer conflicts and maintaining brand image?Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?