A company wants to launch two wrists watch brands in Indian market with an initial idea of targeting ultra-economy and ultra-rich segment. The company wants your assistance as a consultant in articulating brand identity statement for each of its brands. Develop brand identity statements following the correct procedure.
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A company wants to launch two wrists watch brands in Indian market with an initial idea of targeting ultra-economy and ultra-rich segment. The company wants your assistance as a consultant in articulating brand identity statement for each of its brands. Develop brand identity statements following the correct procedure.
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- You are the product manager of a power Shakti herbal pest health drink for kids explain the concept of different levels of a product with reference to the brand power ShaktiKeeping the 7 attributes in mind, do you thinkSWVL brand name is appropriate for theconsumer market of Pakistan?Give your thoughts by highlighting the facts andreasons if you agree or disagree with the BrandName.A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under the product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.
- Discuss how the new brand manufacturer will define its market segments and then begin targeting them.1. What is new market target of beauty products. 2. What is new market target of food products.For Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.
- Discuss the challenges faced by companies in developing brands with particular reference to Pakistan and developing economies. Define and explain with proper heading without plagiarism.Think of three car brands or specific models. How are theseproducts positioned in your mind? What terms do you use to describe them?Discuss how a new brand manufacturer would go about defining their market segments and then begin to board them.
- How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.Draw the matrix for Brand Development Strategies and then explain each strategy separately. Set examples for all 4 brand development strategies from a single company/ group of companies operating business in Bangladesh.Q: Choose a brand of your choice, outline the important macro- and microenvironmental factors that would need to be considered in trying to satisfy the needs and wants of its consumers in that market.