A busness is aunchng a new product. The aunch wil require a number of related actvties as follows  hre  (7 weeks) select an advertising agency (2 weeks), plan an advertising campaign wth the agency (4 weeks), products from the manufacturer (13 weeks) select distributors for the product (9 weeks), take initial orders from operation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantty of the distrbutors (3 weeks), dispatch the initial orders to the distrbutors (2 weeks). (a) What is the earest time conduct the advertsing campaign (10 weeks), design the packaging of the product (4 weeks), set up packing a sales manager (5 weeks), requre the sales manager to recruit saes peope (4 weeks), tran the sales people  that the new product can be ntroduced to the market? (b) If the company hre traned salesmen who do not need further training, coud the product be introduced 7 weeks earler? (c) How long could one delay selectng the advertising agency? In the example above, if the sales manager cannot be hired for 3 weeks, how will that affect the total project? n the previous example, f the whole project launch operaton

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A busness is aunchng a new product. The aunch wil require a number of related actvties as follows  hre 
(7 weeks) select an advertising agency (2 weeks), plan an advertising campaign wth the agency (4 weeks),
products from the manufacturer (13 weeks) select distributors for the product (9 weeks), take initial orders from
operation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantty of
the distrbutors (3 weeks), dispatch the initial orders to the distrbutors (2 weeks). (a) What is the earest time
conduct the advertsing campaign (10 weeks), design the packaging of the product (4 weeks), set up packing
a sales manager (5 weeks), requre the sales manager to recruit saes peope (4 weeks), tran the sales people 
that the new product can be ntroduced to the market? (b) If the company hre traned salesmen who do not
need further training, coud the product be introduced 7 weeks earler? (c) How long could one delay selectng
the advertising agency?

In the example above, if the sales manager cannot be hired for 3 weeks, how will that affect the total project?
n the previous example, f the whole project launch operaton s to be competed as rapdy as possible, what
activities must have been competed by the end of week 16?

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