A business impact analysis (BIA) is a study used to identify the impact that can result from disruptions in the business. It focuses on the failure of one or more critical functions. Critical business functions (CBFs) include those considered vital to an organization. Answer the following question:

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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A business impact analysis (BIA) is a study used to identify the impact that can result from disruptions in the business. It focuses on the failure of one or more critical functions. Critical business functions (CBFs) include those considered vital to an organization. Answer the following question:

 

 

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