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- Marilyn Helm Retailers is attempting to decide on alocation for a new retail outlet. At the moment, the firm has threealternatives—stay where it is but enlarge the facility; locate alongthe main street in nearby Newbury; or locate in a new shoppingmall in Hyde Park. The company has selected the four factorslisted in the following table as the basis for evaluation and hasassigned weights as shown:FACTOR FACTOR DESCRIPTION WEIGHT1 Average community income .302 Community growth potential .153 Availability of public transportation .204 Labor availability, attitude, and cost .35Helm has rated each location for each factor, on a 100-pointbasis. These ratings are given below:LOCATION FACTOR PRESENT LOCATION NEWBURY HYDE PARK1 40 60 502 20 20 803 30 60 504 80 50 50a) What should Helm do?b) A new subway station is scheduled to open across the street fromthe present location in about a month, so its third factor scoreshould be raised to 40. How does this change your answer?Alternative locations for a new drinking water treatment plant are being evaluated using four attributes identified as A, B, C, and D with weightsof 0.4, 0.3, 0.2, and 0.1, respectively. If the value rating scale is from 1 to 10, the evaluation measure of the weighted attribute method for ratings of 3,7, 2 and 10 for attributes A, B, C, and D, respectively, is closest to:a. 3.3b. 3.9c. 4.1d. 4.7A dry-cleaning firm has decided to operate stores in five neighborhoods in which a market analysis has determined the demand level. Its strategy is to investigate the best site to expand into a centralized plant to process the cleaning and pressing. It has completed a qualitative assessment and wants to supplement its analysis by rating a series of conditions for each site. Given the following preference matrix, identify the preferred site for the plant. Cleaner's Site Scores Factor Name Weight A B D E 1 Proximity to complementary businesses Power availability & cost Public transportation Mixed-use zoning 25 10 8 8 9 7 2 25 8 7 8 8 3 15 3 6 7 8 9 4 15 1 8 6 7 5 Road quality 10 9 6 8 9 8 6 Demand level 10 8 7 7 8 O A. B В. D С. С D. E O O O O
- Accel Express, Inc., collected the following information on where to locate a warehouse (1 = poor, 10 = excellent): Location Score Location Factor Factor Weight A B Construction costs 10 8 5 Utilities available 10 7 7 Business services 10 4 7 Real estate cost 20 7 4 Quality of life 20 4 8 Transportation 30 7 6 a. Which location, A or B, should be chosen on the basis of the total weighted score?b. If the factors were weighted equally, would the choice change?Pan American Refineries, headquartered in Houston, must decide among three sites for the construction of a new oil-processing center. The firm has selected the six factors listed below as a basis for evaluation and has assigned rating weightsfrom 1 to 5 on each factor:FACTOR FACTOR NAME RATING WEIGHT1 Proximity to port facilities 52 Power-source availability and cost 33 Workforce attitude and cost 44 Distance from Houston 25 Community desirability 26 Equipment suppliers in area 3Subhajit Chakraborty, the CEO, has rated each location for eachfactor on a 1- to 100-point basis.FACTOR LOCATION A LOCATION B LOCATION C1 100 80 802 80 70 1003 30 60 704 10 80 605 90 60 806 50 60 90a) Which site will be recommended based on total weightedscores?b) If location B’s score for Proximity to port facilities was resetat 90, how would the result change? c) What score would location B need on Proximity to port facili-ties to change its ranking?The Zhao family of Atlanta, Georgia, is planning its annual summer vacation. Three vacation locations along with criteria weights and location ratings follow. What is the recommended vacation location? Criteria Travel distance Vacation Entertainment available Outdoor activities Unique experience Family fun O Myrtle Beach, South Carolina OSmoky Mountains Branson, Missouri Weight 2 5 3 2 4 5 Myrtle Beach, South Carolina 5 5 7 9 5 8 Ratings Smoky Mountains 9 6 4 6 9 9 Branson, Missouri 3 8 4 5 9 8
- ABC is a small chain of stores specializing in casual cotton clothing. The co. currently has 5 stores and wants to open a new one in one of 3 locations. Five factors are being considered for this decision. The weights and scores assigned by a hired consultant are as follows; Location factor College proximity Median income Vehicle traffic Mall quality & size Proximity to shopping Weight 0.30 0.25 0.25 0.10 0.10 Scores (0 to 100) Mall 1 Mall 2 Mall 3 90 65 79 80 50 40 60 75 80 60 90 90 100 80 30 Required Given that all the sites have basically the same leasing costs and labor and operating costs, advice ABC on where to locate the new store.In deciding on where to locate their next grocery store, Publix narrowed it down to 3 locations (St. Augustine, the Airport area, or the Westside). They are using 2 criteria to make their decisions costs (with a weight of 70%) and customer base (with a weight of 30%). Each item was scored on a 10-point scale with 10 being the highest. St. Augustine rated a score of 4 for cost and 10 for customer base; the Airport area rated a score of 6 for cost and 5 for the customer base, and the Westside rated a score of 8 for cost and 2 for the customer base. __________ 2a. What is the computed mean score for each of the 3 locations? __________ 2b. Which location should be chosen based on the highest score?A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as the basis for evaluation, and have assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis, as shown under the respective columns for Barclay and Chester. Factor Description Average community income Community growth potential Availability of public transportation Factor Weight .40 Barclay Chester 30 20 .25 40 30 .15 20 20 Labor cost What is the score for Barclay? 4 .20 10 30 24.50 10.00 100.00 27.00 25.75
- Tolkien Transport is currently based in Leeds but has plans to expand its operations by setting up another depot in the south of England. The management team has identified four possible locations for the depot and these are listed in the decision matrix below. As a first step they have decided to use a multi-criteria analysis (MCA) to rank the options. After much discussion, the team have decided on three key criteria (Cost, Accessibility and Environmental Impact) against which to judge the options and have agreed on the ratings shown in the matrix, below (running from 4 for the best to 1 for worst under each criterion). The criteria have been weighted as follows: Cost (0.45), Accessibility (0.35) and Environmental Impact (0.2). Option Cost Accessibility Environmental Impact Bristol 4 2 1 Reading 3 3 2 Swindon 1 4 3 Chelmsford 2 1 4 Required: Given the information above, which location would you advise Tolkien Transport to…William Green, vice president of manufacturing for computer products (CPC), and his staff are studying three midwestern alternative locations for a new production facility for producing high-resolution scanners. His staff analysts predict that the scanners will be a growing market over the next ten years, and the analyst's group shares marketing's enthusiasm for planning facilities for producing this new product line. The analysts have developed these estimates for the three locations; In what range of production volume would each of the locations be preferred (at the minimum cost)? Variable cost locations Annual Fixed costs per scanner Cleveland, Ohio $390,000 $34 South Bend, Indiana $360,000 $37 Grand Rapids, Michigan $310,000 $40What would be important criteria for selecting a site for an IKEA store?