_______ 7. Which of the following describes the PEST Analysis? A. A broad framework to help managers understand the environment in which their business operates B. A checklist to ask how political, economic, strategic or technological developments can influence an industry and a company C. A checklist for forecasting political, economic, strategic or technological factors D. A framework for strategic analysis of internal and external environment

_______ 7. Which of the following describes the PEST Analysis? A. A broad framework to help managers understand the environment in which their business operates B. A checklist to ask how political, economic, strategic or technological developments can influence an industry and a company C. A checklist for forecasting political, economic, strategic or technological factors D. A framework for strategic analysis of internal and external environment

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

See similar textbooks

Similar questions

4 Match the type of analytics to which tool would be in each scenario. A company would like a summary of the number of employees that called out sick last week. V A company would like to determine how many of each product should they manufacture each day in order to maximize profits. A company would like to estimate the average number of new clients that will become members next month. a. Predictive analytics b. Prescriptive analytics c. Descriptive analytics
1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
Determine the type of business analytics for the following scenarios. A. Imagine you are a meteorologist. You have to foretell the weather for the next two weeks by analysing the data from the satellites. Here, you have to apply advanced statistical, information software, or operations research methods to identify predictive variables and build predictive models. Discuss in detail which type of business analytics will be suitable for this scenario.
An important requirement for doing a good PESTLE analysis is ___ (Select all that apply) 1)Identifying all factors related to PESTLE and monitor them continuously 2)Identifying a few key pestle factors that are likely to significantly influence and monitor at regular intervals 3)Identifying the interactions across key factors 4)All of the above
Measures of success are out Select one: a. criteria or standards used in evaluating proposed solutions to a problem. tion b. identification of acceptable alternatives for collecting data to solve a problem. c. the goals the decision maker seeks to achieve in solving a problem. d. objective data used to identify the most profitable solution to a marketing problem. e. subjective data used to identify the most profitable solution to a marketing problem.
Business analytics can be of three types: descriptive, predictive, and prescriptive. Describe each of those. Imagine you are a data analyst in FedRetail, an online retail shop. Your manager wants a forecast of the sell in the upcoming Christmas season. What kind of analysis you should do to find out your manager's query? Explain.
q25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analytics
Research on 3 ethical challenges/issues encountered in the practice of Business Analytics/Intelligence.For each ethical challenge/issue, there should be:• Description and explanation of the ethical challenges/issues• Example• Possible solutions/recommendations on how to mitigate the situation
How do you distinguish among a casual analysis, a statistical analysis, and a Pareto analysis? Which of the following categories best describes the ODC approach?
A market research firm works on a variety of projects sourced from across the country. It has a deliberate policy of employing research team members from a variety of cultural minorities such as Asians, Africans, Hispanics, and Native Americans. This policy of the firm is likely to: a. expand power distance. b. enhance team performance. c. result in the creation of standard processes for data analysis. d. reduce the degree of time orientation.
An ethical statistical consultant would not always Multiple Choice follow accepted statistical procedures. support management’s desired conclusions. acknowledge sources of financial support. report limitations of the data.
Judah is asked to think of a video game. Instead of thinking of any specific one, Judah combines examples of various kinds of video games. The abstract blend of games that Judah forms in his mind is called a(n): algorithm. forecast. prototype. phoneme.