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5. CONTROLS
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning
5.3.1 Difficulties and Risks
5.3.2 Worst-Case Risks
I need help with this section of my marketing plan outline. My Product line is a pumice stone bath mat.
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- I need help with making a marketing plan outline for the following section: CONTROLS5.1 Implementation5.2 Marketing Organization5.3 Contingency Planning5.3.1 Difficulties and Risks5.3.2 Worst-Case Risks my product: The Full Pumice Stone Shower Mat is a demonstration of inventiveness and style. Made totally out of regular pumice stones, it conveys a double reason usefulness, filling in as both an exfoliator and a massager. As you step onto the mat, the pumice stones carefully peel your feet, successfully eliminating dead skin cells and improving blood circulation. The non-slip backing guarantees wellbeing, giving a protected balance even in wet conditions. Express farewell to untidy and awkward pumice stone schedules; our shower mat flawlessly incorporates this peeling system into your everyday shower routine, offering an issue-free and empowering experience.Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooterUsing concepts/terms from the book, Management by Bateman, Snell, and Konopaske, 7th edition. Situation: Consider the major decision of changing from a General Business major to a Marketing Major Discuss the following questions: What was the decision you had to make? How did you go about creating alternative solutions (possible outcomes)? What was the process you used and was it similar to the formal planning steps noted in the chapter? Did the outcome meet expectations? (as planned, better, worse, mixed) Would you change the process you if you had to do it again, regardless of the current outcome?
- Khuliswa owns a startup company making sauces called Kusta's, she wants to create a CRM plan for her business, but she is unsure about the implementation of certain steps. Your task is to come up with practical examples of how Kusta’s can implement certain steps in the CRM planning process. Step 8: Selecting appropriate CRM technologies (10 marks)(Include an in-depth discussion on suitable software and promotional technologies for Kusta’s)This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distributionAssume that you are the Marketing manager of XYZ company. Your company wants to launch a new venture in the Service based business. Write the steps that your marketing plan will include? Suppose you as an Entrepreneur want to launch a product. Write down the steps you will need in planning and development of your product.
- There are several steps in the planning process. Review the variations shown in the table below. Which list is correct? A 1. Analysis + mission strategy 2. Mission + goals plans 3. Operational goals > tactics 4. Strategic plans > tactical plans 5. Tactical goals > operational goals 6. Strategic goals > operational plans B 1. Analysis + mission strategic goals 2. Mission strategic goals > plans 3. Strategic goals + plans > tactical goals 4. Plans + tactical goals > tactical plans 5. Goals tactical plans > operational goals 6. Tactical plans + operational goals > plans Which list of steps reflects the best order for the planning process? A O B с O O с 1. Tactical plans lead to strategic goals. 2. Strategic goals lead to strategic plans. 3. Plans are based on tactical goals. 4. Plans are based on operational goals. 5. Goals based on environmental analysis. 6. Analysis determines the mission.Sales Planning is the process of organizing activities that are mandatory to achieve business goals. The process includes the written execution of the seven steps orStages in the Planning Process cycle that starts with situation analysis to evaluation and control. As marketing manager, discuss the various elements that you will consider during the situational analysis stage of the sales management planning process for a pharmaceutical company in Ghana.Management must be dear about their objectives in order to establish greater customer relationships. Create a list of four (4) CRM objectives that are common to all of them.
- To prepare a business plan for a new ice cream business (not an existing business/company). Executive summary. This section is a synopsis of the plan. You should include the following: The problem, need or want the business addresses. Target market(s) and benefits of the product. The business model and basis for competitive advantage. Qualifications of founding team and key employees. Key financial highlights.Topic: You must prepare a basic business plan for a small or medium enterprise (SME) that is either (i) hypothetical (that you envisage) or (ii) operating in real-life (with which you are somewhat familiar with). Objectives: To design the fundamentals of a business that is viable (i.e. profitable) and to ensure and demonstrate this in as many aspects of the project as possible. The following conditions must be met: - Overview: Summarize key background information about your company; explain its main purpose and aims. - Products or services: Describe your main products or services. Why could they be unique and appealing to consumers? - Target market: Is there a clear (medium or long-term') demand for it? Is it worthwhile to start dealing with it at all? Competition: What are some of the drivers of competition? What are some strengths and weaknesses of your competitors? Site selection: Some fundamental geographical and economic advantages and disadvantages of the chosen site should be…You have joined an organization in the month of May of the year as a Marketing Manager. Your responsibilities would include managing a sales team having 5 members of sales executives in the team. List a few recommended steps for conducting productive performance reviews.