3. Which of the following facilitates interactions with consumers in the digital world? A. Telephone customer service B. Personal shoppers C. Warranty cards and brochures D. Artificial intelligence 4. A(n) _______ is a program that interacts with the customer, answers questions, and offers detailed product information. A. customer service representative B. online catalog C. chatbot D. robot 5. Which of the following has NOT been impacted by digital and mobile marketing programs? A. Where and when consumers research products, companies, and brands B. The ability to touch and feel a product C. How consumers receive the products they purchase D. Where and when consumers purchase products 12. Mobile apps fall into two primary categories. What are they? A. Engaging consumers and streamlining the purchasing process B. Sharing data and e-commerce C. Providing location-based promotions and providing streaming services 19. What can provide consumers with personalized access to web information from any internet-connected device? A. Behavioral targeting B. Brand spiraling C. Native marketing D. Widgets What are PURLs? A. Personalized URLs B. Predictive URL C. Particular URL D. Persistent URL What is the difference between paid search insertions and paid search ads? A. Paid search insertions do not focus on certain products. B. Paid search ads include text boxes or display ads that pop up when a specific word is typed in the search box. C. Companies do not pay a premium for paid search insertions. D. Paid search insertions are not usually identified as such to the consumer. The technical side of international e-commerce remains challenging because ________. A. different technologies in countries need to merge B. the technical staff is not skilled at solving international glitches C. the variety of computers that are in use D. of software compatibility One of the major advantages of e-commerce over brick-and-mortar stores is ______. A. ease of shipping B. no need for local staff C. ability to reach consumers worldwide D. lack of legal export and import constraints    ( deeply explain all point of question with proper address).

Fundamentals of Information Systems
8th Edition
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter7: Knowledge Management And Specialized Information Systems
Section: Chapter Questions
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3. Which of the following facilitates interactions with consumers in the digital world?

A. Telephone customer service

B. Personal shoppers

C. Warranty cards and brochures

D. Artificial intelligence

4. A(n) _______ is a program that interacts with the customer, answers questions, and offers detailed product information.

A. customer service representative

B. online catalog

C. chatbot

D. robot

5. Which of the following has NOT been impacted by digital and mobile marketing programs?

A. Where and when consumers research products, companies, and brands

B. The ability to touch and feel a product

C. How consumers receive the products they purchase

D. Where and when consumers purchase products

12. Mobile apps fall into two primary categories. What are they?

A. Engaging consumers and streamlining the purchasing process

B. Sharing data and e-commerce

C. Providing location-based promotions and providing streaming services

19. What can provide consumers with personalized access to web information from any internet-connected device?

A. Behavioral targeting

B. Brand spiraling

C. Native marketing

D. Widgets

What are PURLs?

A. Personalized URLs

B. Predictive URL

C. Particular URL

D. Persistent URL

What is the difference between paid search insertions and paid search ads?

A. Paid search insertions do not focus on certain products.
B. Paid search ads include text boxes or display ads that pop up when a specific word is typed in the search box.
C. Companies do not pay a premium for paid search insertions.
D. Paid search insertions are not usually identified as such to the consumer.

The technical side of international e-commerce remains challenging because ________.

A. different technologies in countries need to merge
B. the technical staff is not skilled at solving international glitches
C. the variety of computers that are in use
D. of software compatibility

One of the major advantages of e-commerce over brick-and-mortar stores is ______.

A. ease of shipping
B. no need for local staff
C. ability to reach consumers worldwide
D. lack of legal export and import constraints

 

 ( deeply explain all point of question with proper address).

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