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2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.

2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.
Transcribed Image Text:2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.
1. In a research project on the influence of music on retail shopping expenditure, a researcher recruited a sample of 300 customers. One Day they went shopping on the grocery store and spent some money. Another day the same 100 people went to the store and spent money but on this day the store was playing popular songs. How can the researcher identify if there is a difference in their shopping expenses due to the music change?
Transcribed Image Text:1. In a research project on the influence of music on retail shopping expenditure, a researcher recruited a sample of 300 customers. One Day they went shopping on the grocery store and spent some money. Another day the same 100 people went to the store and spent money but on this day the store was playing popular songs. How can the researcher identify if there is a difference in their shopping expenses due to the music change?
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