19. When Tesla realized that many drivers like the concept of Tesla's electric car but couldn't afford it, the company developed a new model that had all the expected Tesla's traits but at an affordable price. This new product evolved from an analysis of which of the following? a. the social environment b. consumers' self-concept c. the study of consumer behaviour, including all factors that influence purchase decisions and product use. d. the ompetitive marketplace
19. When Tesla realized that many drivers like the concept of Tesla's electric car but couldn't afford it, the company developed a new model that had all the expected Tesla's traits but at an affordable price. This new product evolved from an analysis of which of the following? a. the social environment b. consumers' self-concept c. the study of consumer behaviour, including all factors that influence purchase decisions and product use. d. the ompetitive marketplace
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Transcribed Image Text:19. When Tesla realized that many drivers like the concept of Tesla's electric car but couldn't afford it, the
company developed a new model that had all the expected Tesla's traits but at an affordable price. This new
product evolved from an analysis of which of the following?
a. the social environment
b. consumers' self-concept
c. the study of consumer behaviour, including all factors that influence purchase decisions and
product use.
d. the ompetitive marketplace
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