120 115 110 Forecast 105 100 95 Actual 90 85 80 2 3 5 ΜΟΝΤHS FIGURE 8.11 Forecast and actual sales without bias. DEMAND

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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The average demand for January has been 80, and the average annual demand
has been 1800. Calculate the seasonal index for January. If the company forecasts
annual demand next year at 2000 units, what is the forecast for January next year?

120
115
110
Forecast
105
100
95
Actual
90
85
80
2
3
5
ΜΟΝΤHS
FIGURE 8.11 Forecast and actual sales without bias.
DEMAND
Transcribed Image Text:120 115 110 Forecast 105 100 95 Actual 90 85 80 2 3 5 ΜΟΝΤHS FIGURE 8.11 Forecast and actual sales without bias. DEMAND
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