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- 2 target marketing strategies a firm or business can adopt to create value for it's customers 1 positioning strategies that a business can adopt to attract it's customersIn the marketing process, marketers engage in segmentation, targeting and positioning when they are A building profitable customer relationships В capturing value from customers C developing a customer value-driven marketing strategy D constructing the marketing mixMarket Segmentation. State its purpose?
- 2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?Define ; Segmentation, targeting and positioning. Explain how do each of these important marketing process relate to each other .Describe what is meant by target market & the importance of identifying them.
- write atleast 3 examples with explanations of each of commercial adevertising or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentationAssessment Activity 7: Directions: Fill-in the box the four bases of market segmentation: GEOGRAPHIC DEMOGRAPHICc PSYCHOGRAPHIC BEHAVIORAL1. Market segmentation of food product in marketing. 2. Market targeting of food product in marketing.