1. The phrase “all natural” is an example of which greenwashing sin? a.Sin of fibbing. b.Sin of irrelevance. c. Sin of no proof. d. Sin of vagueness.2. According to the GMA-Deloitte study: a. Green shoppers are a great customer target, representing a high value segment of customers that buy more products on each trip, visit the store more regularly, and demonstrate more brand and retailer loyalty in their purchasing behavior. b.Green shoppers are active consumers that buy more and shop more often as opposed to the image of an austere minimalist. c.Green shoppers are less price-sensitive than the average shopper and they are generally not bargain hunters. d.All of the above. e.None of the above.3. Life cycle analysis (LCA) involves creating an inventory of emissions to the earth and extractions from the earth due to a product or system’s life cycle in order to estimate environmental impacts. a. True b. False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. The phrase “all natural” is an example of which greenwashing sin? a.Sin of fibbing. b.Sin of irrelevance. c. Sin of no proof. d. Sin of vagueness.2. According to the GMA-Deloitte study: a. Green shoppers are a great customer target, representing a high value segment of customers that buy more products on each trip, visit the store more regularly, and demonstrate more brand and retailer loyalty in their purchasing behavior. b.Green shoppers are active consumers that buy more and shop more often as opposed to the image of an austere minimalist. c.Green shoppers are less price-sensitive than the average shopper and they are generally not bargain hunters. d.All of the above. e.None of the above.3. Life cycle analysis (LCA) involves creating an inventory of emissions to the earth and extractions from the earth due to a product or system’s life cycle in order to estimate environmental impacts. a. True b. False4. Which type of ecolabel contains quantitative information about product sustainability? a.Type I b.Type II c. Type III d. Type IV e. All of the above. f. None of the above.5. In cradle-to-cradle design, what is the concept that deals with how waste is handled? a.Reduce waste through economies of scale. b. Waste equals food. c. Waste is not important. d.Waste not, want not. e. All of the above. f. None of the above.6.Lean manufacturing techniques like just-in-time inventory management have little impact on environmental outcomes.a. True b.False7. Which federal agency tracks the truthfulness of environmental claims by consumer products? a. Department of Energy (DOE) b.Environmental Protection Agency (EPA) c.Federal Trade Commission (FTC) d.National Science Foundation (NSF) e.All of the above. f. None of the above.8. Life cycle analysis (LCA) data that is collected from data-bases and previous LCA studies are called primary data.a. True b. False9. What type of local infrastructure is most likely required to support “bottom of the pyramid” innovations? a. Effective intellectual property control. b. Transportation and telecommunication. c. University research labs. d. Venture capitalists. e. All of the above. f. None of the above.10. According to the Colorblind-Communispace study, the most effective way to get consumers to dispose of products responsibly is to frame the issue about: a. Being “wasteful”. b. Reducing cost of municipal waste services. c. The impact to developing societies. d. The impact to the environment. e. All of the above. f. None of the above.11. Which environmental outcome is likely asked about during a supplier sustainability assessment? a. Energy usage. b. Waste creation. c.Water usage. d. All of the above. e. None of the above.12. According to life cycle impact analysis (LCIA), land use change and occupation impacts which eco-indicator? a. Damage to mineral and fossil resources b. Damage to ecosystem quality c. Damage to human health d. None of the above13. Energy Star drew some criticism lately because: a.Their standards for excellence were too lax. b. They charge too much for services. c. They did not physically test all the items they certified. d. They refuse to certify products made outside of U.S. e. All of the above. f. None of the above.14. Which material has Nike eliminated from its products to make them more sustainable? a. Leather b. Organic cotton c. PVC d. All of the above. e. None of the above.15. Cradle-to-cradle design: a. Focuses on the design of safe children’s toys b. Has no impact on the cost of design c. Models industry’s interaction with the metabolic processes in nature e. Uses clean coal technology to enhance resource availability.16. It is possible to quantify a chemical’s potential impact on human longevity.a. True b. False17. How many ecolabels exist worldwide? a. A few dozens. b. 50-100 c. 100-250 d. Over 25018. According to the AT Kearney survey: a. Company interest in supplier sustainability is stable. b. Most companies consider managing supplier sustainability as a requirement. c. Companies have meaningful ways to measure their own or supplier progress. d. None of the above.19. According to the Bottom of the Pyramid model, which innovation strategy would be most effective for a heating stove? a. Design to work well in extreme conditions (heat, dust, etc.) b. Increase use of resources needed for product. c. Raise price and quality to appeal to more global market. d. Raise venture capital money to patent the idea. e. All of the above. f. None of the above.20. According to ASU guidelines for events, it is better to use Styrofoam cups than plastic cups.a. True b. False21. One way to make an office environment more sustainable is to purchase ENERGY STAR certified devices. a. True b. False22. Life cycle analysis (LCA) can be used to compare: a. Products to products. b. Business units to business units. c. Technologies to technologies. d. All of the above. e. None of the above.23. Greenwashing occurs when companies make false environmental claims about their product.a. True b.False24. A consumer is less likely to be sensitive about a TV’s sustainability impact as compared to a shampoo’s environmental impact.a. True b.False

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