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1. Sierra Nevada is the second bestselling craft beer in the United States. It has many competitors that it must consider. Some of these competitors are obvious, but some are less so. Look at the options below and classify each as one of the four types of competitors: Brand, Product, Generic, Total-Budget Competitors ■ Tap water at a restaurant: ▪ New Belgium Brewing beer: I Bottle of Merlot: I Cigarettes: ▪ Milk: I Bud Lite: Chewing gum: A margarita: I

1. Sierra Nevada is the second bestselling craft beer in the United States. It has many competitors that it must consider. Some of these competitors are obvious, but some are less so. Look at the options below and classify each as one of the four types of competitors: Brand, Product, Generic, Total-Budget Competitors ■ Tap water at a restaurant: ▪ New Belgium Brewing beer: I Bottle of Merlot: I Cigarettes: ▪ Milk: I Bud Lite: Chewing gum: A margarita: I

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Sierra Nevada is the second bestselling craft beer in the United States. It has many competitors that it must consider. Some of these competitors are obvious, but some are less so. Look at the options below and classify each as one of the four types of competitors: Brand, Product, Generic, Total-Budget Competitors Tap water at a restaurant: New Belgium Brewing beer: Bottle of Merlot: Cigarettes: Milk: Bud Lite: Chewing gum: A margarita: 2. Competitors of Existing Brans/Products Brand Generic Total-Budget Lays Potato Chips Levi's Jeans Toyota Tacoma I I . I I I Product
Transcribed Image Text:1. Sierra Nevada is the second bestselling craft beer in the United States. It has many competitors that it must consider. Some of these competitors are obvious, but some are less so. Look at the options below and classify each as one of the four types of competitors: Brand, Product, Generic, Total-Budget Competitors Tap water at a restaurant: New Belgium Brewing beer: Bottle of Merlot: Cigarettes: Milk: Bud Lite: Chewing gum: A margarita: 2. Competitors of Existing Brans/Products Brand Generic Total-Budget Lays Potato Chips Levi's Jeans Toyota Tacoma I I . I I I Product
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