1. Explain the short-term and long-term challenges that arise in regular business settings

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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1. Explain the short-term and long-term challenges that arise in regular business settings
2. Explain the interdependence among the 4Ps (Price, Product, Place, Promotion) and its relation with cost
3. What should the company do related to their positioning and the company's business model for competitive advantage
4. What are the issues related to capacity building for scale advantage and its short falls
5. if you are the founder, how you see the the company's excess capacity and how to utilize it throughout the year

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