According to The 1-Page Marketing Plan, when designing an irresistible sale offer you should 'targetthe pain' and be a problem solver for consumers. This is because:A) Consumers want pain relief, not benefits.B) Selling features and benefits is the best way to turn your prospects into price shoppers who view yourproduct as a commodity bought solely on price.C) People are much more willing to pay for a cure than for prevention.D) All answers are correctE) Answers A and C only.

In today's competitive market, it's essential to design irresistible sale offers that can attract…

Answered: 1-Pa Marketing Plan, when designing an…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.
Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?
1. Define the consumer market and construct a simple model of customer buyer behavior. 2. Name the four major factors that influence consumer buyer behavior.
The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…
What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each
Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.
Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.
According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence The primary method of employing good-better-best (GBB) pricing to a category of products is via . O feature differentiation liking by similarity social movement marketing priming emotions
How might a hospital's marketing strategies (targeting more "profitable" patients) affect that "target market's" medical decisions, i.e. would you choose a hospital if you knew its managers wanted you to choose it to treat YOUR CHILD, because you were fully insured and able to pay fees, thereby increasing profits?
When evaluating different alternatives for a Saturday night outing at afine restaurant, explain the difference between the universal set, theretrieval set, and the evoked set. From which set of alternatives will theconsumer most likely choose the restaurant?
Hi! I found the answer here, but it was wrong when I entered it. I can't figure out why, or how to do this problem. Thank you for your help! A pharmacist has been monitoring sales of a certain over-the-counter pain reliever. Daily sales during the last 15 days were Day: 1 2 3 4 5 6 7 8 9 Number sold: 34 37 40 39 45 43 47 49 48 Day: 10 11 12 13 14 15 Number sold: 52 53 47 53 47 49 a. Assume the data refer to demand rather than sales. Using trend-adjusted exponential smoothing with an initial forecast of 42 for Day 8, an initial trend estimate of 2, and α = β = .3, develop demand forecasts for Days 9 through 16. Then compute the resultant MSE using the error values from Days 8 through 15. (Round your intermediate period-by-period forecast and error values to 3 decimal places. Round your final MSE answer to 3 decimal places.)
How important is the impact of advertising on the consumer's purchasing behavior decision? Fraud percentage should be 0%

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