1) If you were the CEO of Amer Sports (Arc’teryx's parent company) looking to re-enter the Russian market, would you return as a local distributor or relocate distribution chains? Explain your answer and what distribution factors you would consider. 2) Outline an e-commerce company that has stopped all distribution to Russia. How do you think this will affect the company’s current and future operations?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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1) If you were the CEO of Amer Sports (Arc’teryx's parent company) looking to re-enter the Russian market, would you return as a local distributor or relocate distribution chains? Explain your answer and what distribution factors you would consider.

2) Outline an e-commerce company that has stopped all distribution to Russia. How do you think this will affect the company’s current and future operations?

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