(1) Citing specific examples, how has branding helpedyou as a consumer? Think about the assurance youhave in buying a known and trusted brand, forexample. (2) Think about some of the consumerproducts you buy frequently, such as cereal,painkillers, or snack foods. Do you appreciate therange of choices available to you when you shop forthese items, or do you wish that companies wouldnarrow the options to a handful in each category?Why?
(1) Citing specific examples, how has branding helpedyou as a consumer? Think about the assurance youhave in buying a known and trusted brand, forexample. (2) Think about some of the consumerproducts you buy frequently, such as cereal,painkillers, or snack foods. Do you appreciate therange of choices available to you when you shop forthese items, or do you wish that companies wouldnarrow the options to a handful in each category?Why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
(1) Citing specific examples, how has branding helped
you as a consumer? Think about the assurance you
have in buying a known and trusted brand, for
example. (2) Think about some of the consumer
products you buy frequently, such as cereal,
painkillers, or snack foods. Do you appreciate the
range of choices available to you when you shop for
these items, or do you wish that companies would
narrow the options to a handful in each category?
Why?
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