1) Brand elements should inherently be memorable and attention- getting and therefore facilitate recall or recognition. Select one: O a. Meaningfulness O b. Protectability O c. Memorability O d. Adaptability   2) Brand elements consists of ......... Select one: O a. Characters O b. slogans O c. All the options O d. Logos

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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1) Brand elements should inherently be memorable and attention- getting and therefore facilitate recall or recognition. Select one:

O a. Meaningfulness

O b. Protectability

O c. Memorability

O d. Adaptability

 

2) Brand elements consists of .........

Select one:

O a. Characters

O b. slogans

O c. All the options

O d. Logos

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