Q: Review trade sales promotion methods
A: A trade sales campaign is a promotional incentive targeted at retailers, wholesalers, or other…
Q: Identify and briefly describe the four promotional methods an organization can use in its promotion…
A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing…
Q: Process engineering and inventory management focuses on what is being carried - work, cash, and…
A: Inventory management is a vital for successful operations of a business. A firm can save major costs…
Q: What is the Forward and Backward Integration of Alibaba Group: The Rise of a Platform Giant?
A: Alibaba Group : the rise of a platform giant ia a hub of platforms wherein the retailers, marketers,…
Q: List and explain a variety of pricing objectives
A: Price is one of the major variables of the Marketing mix, and setting the correct price for a…
Q: What are the Strategic Marketing Process? give a short description per step.
A: A series of steps followed by an organization to identify, analyze and reach the goal is termed the…
Q: Explain the importance of market segmentation
A: Market segmentation are categorized into four main types; which are, demographic, psychographic,…
Q: Explain the goals and tasks of promotion
A: Promotion is a marketing activity used by the business to create awareness about their product in…
Q: Eco Hub is an ecopreneur business idea that will soon produce and sell eco-friendly bags, T-shirts…
A: The 4Ms help in business operation to find out the future hurdle, especially in the marketing and…
Q: Explain how decentralization follows from delegation.
A: Decentralization is not a novel idea. Three network architectures are typically considered when…
Q: Describe the procedure for setting the right price
A: Price: It is cost of the commodity which consumers pay. Price of the product must include cost of…
Q: The sales manager like to have seasonal prices discounted from the regular sales price. He would…
A: The concept of fluctuating demand denotes a situation when the demand forecast changes based on the…
Q: Life Cycle. Product Development Stage Introduction Stage Growth Stage Maturity Stage
A: A product is created by the company to serve the needs of customers. It will act like a tool which…
Q: Explain two benefits that might arise from the existence of brand names
A: Brand names means a name given to a product or service by the makers.
Q: How would a company use a net promoter score? Find an example of its use from an outside…
A: Net Promoter Score - It is a measurement of customers’ interest, satisfaction, and loyalty. It is a…
Q: Why do you think Patagonia tends to use advocacy advertising instead of product advertising?
A: Patagonia is a manufacturer of clothing brands. The main motive of the brand's mission is to save…
Q: Tell about pricing. More precisely, write what the companies should take into account when doing…
A: Pricing is the process of setting or deciding the price of a particular product. Pricing is the…
Q: What is sales promotion? Why is it used?
A: Promotion techniques is used by all big and small companies to get more and more customers purchase…
Q: What is a target audience? How does a marketer analyze the target audience after identifying it?
A: All marketing strategies begin with 3 tasks on a preliminary basis. These three activities are…
Q: Channels -Are the mechanism for how we communicate with and deliver our value propositions to our…
A: There are numerous marketing channels used by marketers to communicate with target customers to…
Q: What an individual suffer from due to losing their job?
A: Whether you've been laid off, downsized, forced to retire early, or seen contract work dry up,…
Q: What is the difference between line authority and Advisory authority?
A: If a person is in a position of some authority or responsibility in a company, then he will receive…
Q: What are the major methods used for transfer pricing?
A: Transfer pricing is an accounting and tax approach that allows companies with shared management or…
Q: Explain the concept of segmentation, targeting & positioning. Please give clear explanations.
A: Segmentation, Targeting, Positioning is about widely used marketing model, with marketing executives…
Q: All of them solve. 1.Customer insights are an important outcome of marketing research. True or…
A: "Since you have asked multiple question, we will solve the first question for you. If you want any…
Q: Discuss the role of promotion in the marketing mix
A: The promotional mix highly depends on the targeted customers. Programs for business buyers,…
Q: Discuss the effects of advertising on market share and consumers
A: Advertising is the form of promotion which is popular for using media such as television, radio and…
Q: Discuss relationship marketing in services
A: In today's competitive business environment, customer relationship management is essential. Creating…
Q: ing/marketing, what key
A: The world is becoming more fast-paced,and the people rather than reading long content, prefer to…
Q: What is the mode of market entry of papa johns, Explain
A: Every company will require strong growth to attract capital and investment. When the local market…
Q: Discuss several ways to posttest the effectiveness of advertising.
A: Advertising is the paid form of publicity that creates awareness in the minds of the customers and…
Q: Understand how retailers address product/service failures, and discuss the opportunities that…
A: Concept Of Service Failures - Service Failure, is a type of concept, which is defined as that type…
Q: The first Target store opened in 1962. Its initial strategy was to set prices low to attract a large…
A: There are different types of pricing strategies and according to different business suitability they…
Q: assess your own buying behavior. How do you go about deciding whether to buy or not to buy the…
A: Buying behavior includes 5 steps, 1. Analyzing the problem. 2. Information research 3.…
Q: Explain the importance of the retailer within the channel and the U.S. economy
A: Retailers are the most important link between manufacturers and customers. They're the ultimate…
Q: Explain briefly the Business Pressures-Responses-Support model.
A: As per the Bartleby Honor code we are not supposed to answer more than 1 question at a time. Please…
Q: Explain the meaning of service economy.
A: There will be various buyers and sellers transacting which each other in an economy. More the…
Q: Would the product enhance the image of the company’s overall product mix?
A: The product mix is a bigger term that comprises products, the price of the product, the place where…
Q: Discuss the elements of the promotional mix
A: Executing a suitable promotional in the marketing strategy of the business can ensure a company is…
Q: Explain how retail marketing strategies are developed and executed
A: Ans. Introduction An effective retail marketing strategy produces buyer premium and drives in-store…
Q: What are the positive effects of specialization?
A: Employees who specialize in a skill are more likely to be able to focus, work more efficiently, and…
Q: How does a return on investment pricing objective differ from an objective of increasing market…
A: Obtaining a target rate of return on investment is one of the most common pricing objectives (ROI).…
Q: What is meant by Production Capacity?
A: The development of product is the step which is associated with designing new products or making…
Q: Explain why optimal profits should occur when marginal cost equals marginal revenue.
A: The additional money generated for producing one unit of any commodities is known as marginal…
Q: Discuss the role of public relations in the promotional mix
A: Promotion mix is known as blend of different promotional tools like advertising, sales promotion,…
Q: A market segment does not have to be measurable if it is substantial enough.
A: Ans. 9.) Introduction The term market segment alludes to people who are assembled for marketing.…
Q: What is a virtual organization?
A: Virtual organizations have been a long-practiced concept now. But in recent years, almost the entire…
Q: Explain the steps in the new-product development process
A: The entire process of bringing an idea from concept through delivery and beyond is referred to as…
Q: Explain matrix structure.
A: A matrix organisational structure is recommended if you need to manage multiple projects. Projects…
Q: Construct a perceptual map to illustrate your brand’s position in the market versus that of its top…
A: Ans. Introduction A perceptual map is a visual portrayal of various organization positions inside a…
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- What step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behaviorMention at least 5 specif points from this article ?I 3. What are the (dis)advantages of using popular music in advertisements? Original music?
- 1. dissonance refers to buyer discomfort caused by post-purchase conflict. OCognitive Situational O Product O PurchaseWhat is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-conceptQ1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?
- Which of the following targeting strategies results in cannibalization of products? Question 24 options: a) A multisegment targeting strategy b) The universal targeting strategy c) An undifferentiated targeting strategy d) A concentrated targeting strategyPlease do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvemDescribe the following appraisal methods: ( i ) MBO (ii) Essay (iii) Critical Incidents (iv) BARS (v) Graphic Rating Scale
- Please do not give solution in image format thanku Which of the following can be categorized as a good? A) Financial advice B) Digital music C) Air travel D) Life insurance E) ShoesWhich of the following describes human wants that are backed by buying power? Question 13 options: A) Opportunity B) Demand C) Supply D) SearchQuestion 6 Which types of exposure strategy (intensive, selective and exclusive distribution) would marketers most likely choose for the following products and state the reason for each? a. Maserati car b. Coca Cola c. Dyson vacuum cleaner d. Maggi instant noodle e. Dutch Lady Milk f. Iphone