The Discarded Factory, A Tale Of Three Logos

There is often a chief product that keeps a business afloat even in the rough times. McDonalds has the Big Mac, Apple has the iPod, and Nike has Jordan. In the essay, LaFeber speaks about the types of business deals that fueled Jordan’s career. The new business strategies of the shoe company Nike, helped escalate Jordan to the level of global fame he is today. Nike was an American company which produced and sold a majority of their shoes in other countries. Here, LaFeber illustrates how the world interacted with itself, and ultimately how globalization took off. LaFeber identifies Jordan at the center of a new

One of the major tasks for the marketing department of a company is to build the brand with their customers. The brand name is sometimes everything to the success of a company. For example, the brand Titleist has distinguished themselves as the number one ball in golf. The slogan has been backed up by the amount of professionals and tournaments won by players mostly use Titleist brand golf balls. The reason that the marketing department will participate in supply chain decisions is to ensure the brand they are selling is the actual products that they claim to be. It would not make any sense for the marketing department to spend millions of dollars claiming the success of their products and in reality the supply chain has been cutting corners and producing products that are not what they claim to be. This will lose the brand loyalty that the marketing department has been striving to earn from their customers. In the reading it states that, “Marketers often spend gobs of money on optimizing marketing processes, building brands, and designing programs to increase customer loyalty. However, it is quite absurd to spend millions of dollars on marketing and have it all wasted as customers or animals get sick–or worse–from the products on our shelves” (Barsch, 2008). The marketing department must have knowledge of the quality of their products in order to accurately advertise their products and

The article The Great Brand Controversy is written to display Lewis’ opinion of how brand names are losing popularity to a price driven economy. He supports his argument through

The key economic factor that we have over here that Nike company dose not involve in production in any kind of form , instead; it will design the logo or the format and it’s contracts with several hundred factories around the world to manufacture ( Just Do It ).

Our extent for being responsible for the ways in which products are made or developed is limited. We in general truly are catalysts for big companies such as Air Jordan, as we are the ones that drive them by buying their products at great rates. Therefore the need for them to have mass productions of products at low costs well only come by the way of child labour. Whenever I have bought a pair Air Jordan shoes I usually have done for the simple reason of them being “popular”. Thus, due to their popularity there must be a substantial amount of sales, which puts the product at a high demand leading these companies to mass produce these products so they can ink out every single penny. The companies would face a problem of having to produce these

A lecture was conducted at the Duke University by Chris Yura, who is the founder and president of the company called SustainU. SustainU is a company that recycles fabrics to manufacture apparel. Additionally, the manufacturing of the apparel for the company happens entirely in the United States. One of the main purposes of not offshoring the production of the goods is to bring jobs back to the American people. More specifically Yura notes that less than 2% of American clothing is currently made in the USA. This differs greatly compared to 1997, wherein 40% of American clothing was manufactured within our nation. The reason for the radical decrease in local production was due to offshoring and outsourcing, where American companies could manufacture their goods overseas and pay less for the production costs. While that is one benefit to maximizing the company’s profit margin, this took a lot of jobs away from American people. Yura notes that there are many advantages to manufacturing within the USA, such as quicker turn around

In reviewing the case for module three on Mattel I couldn’t help but notice how similar a case study this was to another multinational corporation (MNC). That corporation is Nike. It seems that around the time I was entering my teenage years more and more corporations where being placed under this microscope. This was a direct correlation of globalization. Every industry leader has gone through this as a result of being a industry leader and a trailblazer in globalization; Wal-mart in retail, Nike in shoes and Mattel in toys. Still, in all investigative coverage there is the one that rips the lid of and sheds light on a world we couldn’t have imagined and have never seen.

An important tool in marketing, to a successful product, is its company brand name. Today the impact on branding a product has greatly increased the interest of the researchers and the academics. A brand name of a product arouses emotion, memories and a close relationship with the customer. On the other hand, global branding has a greater impact on the customers throughout the world. When it comes to globalization, the growing and expanding of a business solely depends on the brand of the product.

U.S. manufacturing creates jobs for Americans. US manufacturing saves cost on deliveries and US manufacturers are held to a higher standard of safety and quality control. Why do we keep buying products overseas? As much as Americans, want “Made in America” products. Can we afford the price? Items Made in America is something many of us can’t afford. For example, a pair of American made Levis 501 jeans ran for $148.00 a pair. T-Shirt from American Apparel was $20.00 and a pair of American-Red Wing work boots cost nearly $210.00, totaling $380.00. Buying products with an overseas label brought the price down. A pair of 501’s made in Mexico and bought at a Macy’s cost $45.00. A four pack of Hanes T-Shirts cost nearly $11.00 and a pair of Sears work boots cost $75.00, totaling $131.00.More and more corporations are finding products manufactured in Thailand, Malaysia and Mexico are of a higher quality in comparison to

In Naomi Klein’s 2002 book, No Logo, she “skewered the role of brands in contemporary culture and the insidious power of corporations to infiltrate institutions throughout society, including schools and hospitals” (Rutland, 2009). This anti-corporate sediment was triggered by branding practices creating artificiality by stretching the notion of value and not taking into consideration aspects of corporate social responsibility. Brand equity mania in the 1980s was defined by the moment when Philip Morris purchased Kraft for $12.6 billion, an amount six times its book value. The price difference between balance sheet valuations and the price paid was attributed to the value of the

The relationship between Nike and globalization emerged early in the company’s history. According Evelyn HuDehart in Globalization and Its Discontents: Exposing the Underside , Nike was founded in 1964 with production centralized in the United States (249). However, this soon shifted. HuDehart places Nike’s start to becoming a transnational corporation as early as the 1970s, when then CEO Phil Knight found that advances in computer and fax technology enabled the exportation and control of the production of his company’s footwear in Asian countries where “cheap, largely female, labor abounded” (247). This ability

Outsourcing production & new product development, allowed them to focus on the market development and distribution

The Transnational Corporation (TNC) that I have chosen to research on is Nike. Nike was founded in January of 1964. Their headquarters are located in Beaverton, Oregon. The shoes that are being provided to consumers worldwide, however, are produced in hundreds of factories around the world. Ironically, Nike shoes have never been produced in factories in the United States. The largest producers are the factories located in China, Vietnam and Indonesia. Nike hires factory owners to produce the shoes using the materials and designs provided by Nike. Nike does not directly own any of these factories. The company itself focuses almost solely on designing the shoes, and after they have been produced by the factories, Nike then advertises and markets the shoes in the most appealing way possible.

We all think of those same huge global corporations that have been successful for years. Such as, Coca-Cola, Walmart, Google, IKEA, Samsung, etc. But what makes those companies successful around the globe? A global success is not created by one single element; many things are in play when a company is known all over the world. The main points that will be focused on are the competitive advantage a company has, the company style, the management, and adaptability. In this paper IKEA, McDonalds, Starbucks, and (insert other company’s I may use throughout the paper) will be used as examples of how corporations employs these strategies.

A firm’s global brand is shaped by three types of factors: Firm-based drivers Centralized firms: Global Bands, Decentralized: mash of local & global brand Expansion