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The Corporate Social Responsibilities Of A Sustainable Development

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During the 1970s, the Business world became aware of damages engendered by the human activity, in particular environmental damages. For this reason appeared the notion of « sustainable development » in the Brundland report (1987). This notion can be defined as the mean to assure the development of the current generation without compromising the development of future generations. The Corporate Social Responsibilities (CSR) are in a sense the contribution of companies to respect the stakes of the sustainable development. According to Carroll (1983), “corporate social responsibility involves the conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive”. The Corporate Social Responsibilities of companies is a sort of self-regulation based on social, environmental and economic concerns. This match the “triple bottom line” theory: “People, Planet, Profit”. Over the years, Corporate Social Responsibility expanded and became very important in the Business organisation and a large number of companies take part in CSR initiatives. In 2004, approximately 90% of the 500 best performing companies according to Fortune magazine had invested in CSR efforts. However, we might wonder what are the pros and the cons of Corporate Social Responsibility for employees, management, organisation, society and environment? On one hand, I will deal with the dangers of Corporate Social Responsibility and on the other hand I will deal

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