Swot Analysist Sporting Goods Industry

Dick’s Sporting Goods has had reputable equitability consistently throughout the years. Investors have been able to regularly earn a respectable return on their investments. However, some of the valuation metrics of Dick’s Sporting Goods are slightly troublesome. The price to earnings ratio, which is one of the most commonly used gauge of valuing equity securities, has decreased over the last 3 years and recently decreased 24% compared to the previous year, while their earnings per share has increased every year with the exception of the current year where it decreased minimally. This indicates that the market is lessening their expectations of the company. Another commonly used measure is the price to cash flow which eliminates the manipulation that is possible with net income that is used in the price to earnings ratio. This ratio also has decreased recently, thus also indicating a lessening in expectations in the market.

| Strengths 1. An international brand sensation. 2. Particular brand culture 3. With leading technology development ability and also well product quality 4. Marketing both online and offline

If companies continue to develop limited and collaboration sneakers, the market will continue. Furthermore, the secondary market as well continues to excel is because of the emotional attachments sneakerheads have to these sneakers. The shoes to sneakerheads are an expersion of who you are but also a way to express your own uniqueness and sepreate from the sameness in society (Caroline Cunningham, 5.)

In addition, these companies are able to easily compete in the sports apparel market because the barriers to entry are low. On the other hand, many companies should think twice before entering the market. One reason is the large capital costs that are required to meet consumer demand in the market. In addition to large capital costs, some of the largest companies have gained customer loyalty based on their strong marketing skills. For example, Under Armour, Nike, Adidas, Reebok, ASICS, make new entrants into this industry much more difficult to compete with when these companies have a big share in the market already. According to Exhibit 4 in the textbook, it shows the major competitors and brands in 2013. Nonetheless, competition is intense in the sports industry market but, the high levels of product differentiation can also act as a barrier to entry for many companies because company’s need a high level of marketing to market their brand to consumers.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

Dicks Sporting Goods retailer is one of the leading companies in selling athletics products. Over the years, the company has achieved tremendous milestones in the industry. However, this being a competitive sector, there are various factors that inhibit the company 's progress. This research paper will conduct a SWOT analysis of the company, and there after offer possible recommendations on the effect.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

From 2010 to December 26, 2014, the performance of the stock has outperformed the S&P Retailing Index and the S&P 500.2 Even though it appears the company has seen steady growth regarding stock prices, Cabela’s experienced declines in total revenue, operating income and net income which could indicate financial difficulties. Cabela’s is authorized to issue 10,000,000 shares of preferred stock having a par value of $.01 per share but none have been issued.5 Outstanding shares of common stock as of April 20, 2016 is 67.82 million shares outstanding.6 In addition, Cabela’s has never declared or paid any cash dividends in the company history.7

The company I choose to write about is Reebok because I am a huge fan of their classic sneaker product and I am also a basketball and football fanatic. Reebok as a company is in a unified position as both a business and a business within the sports field. Building and successfully launching products related to sports is very difficult.

Dick’s Sporting Goods liquidity dropped 46.34% in fiscal year-end 2015 after a 21.98% increase in fiscal year-end 2014. The drop in liquidity is a product of Dick’s commitment to growth. Dick’s spent over 370 million dollars in fiscal year 2015 on capital expenditures. The result of the capital expenditures was an additional 47 stores, development of the omni-channel platform, and eCommerce development. The company’s commitment to their five-year one-billion-dollar share repurchase program resulted in an over 350 million-dollar cash outflow spent on treasury stock. The plan was authorized in March of 2013 with the goal of satisfying shareholders by increasing the company’s earnings per share. Additionally, the company was able to pay out dividends in excess of 64 million dollars.

Americans everyday procrastinate on goals and achievements, wishing of getting out and obtaining their personal ambitions. Although everyone wishes to be the best, success relieves on the drive the athlete has inside. Imagine a shoe that can increase that motivational drive. The Nike text creates a conceptual situation that any Nike products can make you perform better. Nike is one of America’s top sportswear brand that bring tons of Rhetorical Analysis with their advertisement. Nike goal is to bring inspiration and motivation to every athlete in the world. NIKE designs, develops, and sells a range of products and services to help in playing basketball and soccer, as well as in running, men's and

Quick to react to market trends due to its supply chain design, operation & delivery

Nike is one of the most well-known companies in the world that offers different products like clothing, equipment, footwear and accessories. Internationally, Nike not only has the lead in athletic products such as running shoes, sandals, casual shoes and basketball shoes among others, but also it is ahead of its competitors with their line of athletic clothing like pants, shirts and shorts for everyday wear. Apart from this, Nike is also tries its best to make clothing with special fabric that contributes to the welfare of the athlete when using it, the highly specialized technology put in these clothes have helped Nike to be the number one sponsor of important sports around the world.

Great company to discuss. I myself almost chose Nike as well, because of the brand and how well known they are. It seems like they are a company that has been around since athletes and athletics were in the mains stream spotlight. This is because as you state you cannot go outside without seeing a Nike logo or brand image at least once. This is a company that has built a reputation and status world wide, you don’t have to speak English to understand what the Nike “swoosh” logo stands for. That is the amazing and powerful impact it has made, through international sports teams/players to being sponsors of competitions like the Olympic Games. Do you think that by keeping their brand visual simple for so many years has helped build this status?

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.