SWOT Analysis
• Internal analysis ( strengths and weaknesses):
Strengths:
In 2011 AlOthaim market started a new department named electronics which highly increased the profit of the market and the growth rate reached 180% compared with 2010. Furthermore, costumers need have been covered and satisfied after launching the non-food section, which include toys, clothes, luggage and kitchenware. Along with pleasing costumers need and give them variety of options they started importing merchandise from U.A.E, Egypt, Brazil etc. Nowadays, internet has a huge impact on the market, which means that people prefer to use it to cover some of their needs. Thus, AlOthaim markets produced a website and an app to make it easier for costumers to purchase
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• Providing a self-check-out machine to save the customer’s time. Also, these machines will reduce the expenses that will be paid for the labours.
• Evaluate the pricing. The price in the market should be competitive with other prices in other markets, so the demand of our market will increase.
Conclusion
After looking at Alothaim’s history , background , and strategies , that helped to conduct a SWOT analysis to state some recommendations in order to improve Alothaim’s ways of operating and try to be a step before their competitors in the market.
We found out that:
• There are some new additional techniques and ways that can be stated as strengths which can be used to attract customers .
• Paying high taxes and the future market size can be classified as weaknesses which can affect Alothaim in a negative way.
• Being social responsible and encouraging small local firms to produce by buying some goods from them would be opportunities which can represent Alothaim in a good way in front of the society and the government.
• Not having a self check-out cashiers , and not having healthy section , would be threats which can lose customers and they’ll look for substitute
The literature below is a research about self-checkout machine in Tesco supermarkets, and it aims at answering; the reasons that Tesco has changed, importance of self checkout systems in Tesco and challenges faced by the self checkout systems. TESCO is a chain of supermarkets stores originally from the U.K; they have expanded rapidly over the past few years. These stores are of general merchandise that carries everything from clothing, deckchairs, groceries, petrol stations, wines, consumer electronics, DVD and CDS. TESCO has stores in North America, Asia and Europe that operate under the TESCO brand. It operates hypermarkets, supermarkets and convenient stores. TESCO services allow their customers to do their shopping from the comfort of their chairs; because delivery is done to their homes, and it also offers internet shopping services.
Self-checkouts have made their way into the business world in 2012. Since 2012, self-checkouts have seen a lot of popularity among stores (The Pros and Cons of Using Self-Checkouts – BusinessBee). I have researched the pros and cons to this topic; and I see more pros that can come from this implementation that cons.
Lately cash registers were the one game around, but nowadays companies have a lot more choices. Changing those antiquated cash registers with modern point of sales devices posesses variety of important benefits, including:
Many retail stores have eliminated human cashiers for the most part, leaving customers no other option but to use self-check-out kiosks. This was the case at an IKEA outlet, where the president of an international consulting firm, who has tested kiosks worldwide, was a customer (Gagliordi). In the article, “IKEA checks out of self-service” at retailcustomerexperience.com, Francie Mendelson, president of Summit Research Associates, was quoted as saying, “There was no explanation on how to use them. I was aiming the scan gun at the bar codes and it just wasn’t working. An employee came by and said I needed to hold the scanner about six inches from the barcode. I asked her, 'How was I supposed to know that? There is nothing on the screen to indicate that this is how the thing works. ' She shot me an angry look and walked away” (Gagliordi). The self-check-out kiosk at this IKEA store clearly aggravated the seasoned veteran user, so perhaps it could be concluded that customer service by way of computer is not a good option. The kiosks not only cause frustration, but also create backed up lines in the smaller areas they are positioned in (Gagliordi). After a rash of customer complaints, U.S. IKEA stores removed the self-check-outs (Gagliordi). IKEA is not the only retail store that has put human cashiers back to work.
Increase the Customer Basket Size by 20% Annually Concentrate on customer interaction and Digital Marketing (Social &
Joint Stock Company Alrosa is one of the world's largest companies for exploration, mining, processing and realization of precious stones – diamonds, locates in Russian Federation. The SWOT analysis was conducted and during the five years performance of the company demonstrated a positive growth. The total output of the Company accounted for more than 98% of Russian and 28% of global diamond production belonged to the company. Despite occupying the leading position in rough diamond production, stocks of raw materials which could maintain the current production level for 30 years and share of producers in the world market (OJSC Alrosa 2016). The high performance and activities of the Alrosa Group is increasingly dependent on global influences of political, economic, social, technological, legal and environmental factors. The report will analyse these factors of external environment (PESTLE analysis) of home country of the organization and it will then examine the impact of mentioned factors on the operation of the company.
The reason for Trader Joe’s to remain unchanged because of the consumers have not demand for in it but as a process of growing into a bigger and well-known food stores, Trader Joe’s should have an advance technology which not only ease the staff but also the consumers. This has already cause the reputation of Trader Joe’s to fall because of the a lack of technology introduced into the food store and this have also causes the effectiveness and efficiency of the performances to decline. As a result, Trader Joe’s should bring in an incorporating scanner or check out kiosks for the consumers so that this would keep the performance of Trader Joe’s to be
* Current price of the product is really very high as compared to the market. Change in the pricing strategy would be better as the price compared to the other competitors is three times higher. Lowering the prices will attract more consumers. The pricing of the product should be reconsidered without effecting or compromising on the quality of the product.
When it comes to the handheld POS, there are still many businesses who have not adapted to this change. In restaurants, there are still many who stick to their pen and paper pads when taking orders. Though the handheld POS technology has proven to be useful to many companies in the food and restaurant industry, there are still those who are hesitant to switch to this system. Many establishments think that it’s just an unnecessary cost benefitting only large businesses. This could not be farther from the truth.
Many grocery stores across the globe encounter the inevitable problem of long grocery checkout lines. Currently, the grocery industry cannot find an answer to this unambiguous problem. This is partially because cashiers have to scan and bag every item that the given individual is purchasing which can be quite time consuming and frustrating for customers. But what if this process was no longer necessary? The solution to this age old predicament is a new and innovative product called Grocery Gadget.
It is also very important to analyze the aspects of the pricing in a competitive
SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business.
ELECTRONIC SELF-CHECKOUT SYSTEM VS CASHIER OPERATED SYSTEM: A PERFORMANCE BASED COMPARATIVE ANALYSIS by Gregory E. Opara-Nadi
Self-service checkouts. Expensive self-service bar code reading technology is used in certain stores to allow consumers to self-scan bar codes of items to be bought. Wal-Mart Stores Inc. is experimenting with a "Scan & Go" system where shoppers use the Wal-Mart iPhone app to scan the bar code of the items they want to buy and bag them as they shop. At the self-checkout lane, the iPhone is held up to the self-checkout screen that wirelessly receives the scanned items and prompts payment. To ensure all goods are paid for, several stores place items on weight-sensitive platforms to ascertain payment. Companies like IKEA are, however, eliminating self-checkout because it simplifies shoplifting.
Price: - Do the pricing according to the feature or need of product and how much your price or your competitor and compared with other competitor and also give the profit margin to the organisation by increasing or decreasing price.