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Social Activism

Decent Essays

Why Traditional Activism Needs a Helping Hand From Networks In the reading “Small Change : Why the Revolution Will Not Be Tweeted,” Malcolm Gladwell discusses the act of four brave college students and their act of social activism. The four freshmen from a local all black college sat down at a counter in a diner near Greensboro, North Carolina and were denied service because of their race. The students refused to leave and instead started a protest there at the restaurant. The numbers of people protesting with the four young men increased as the story spreaded across states. The story of the sit in was done without the use of any technology or social network. Gladwell discussed the effectiveness of the sit-in because of the relationship between …show more content…

In the book gladwell mentions a few one that stands out with a whopping 1,282,339 members that on average have donated nine cents each; “We wouldn't necessarily gauge someone’s value to the advocacy movement based on what they've given. This is a powerful mechanism to engage this critical population. They inform their community, attend events, volunteer. It’s not something you can measure by looking at a ledger.” said a Spokesperson for the Save Darfur Coalition. Gladwell's responds “In other words, Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice” (Gladwell 552) That is one of the huge differences, the amount of commitment that is asked for through social media and the strikes of the nineteen fifties for civil …show more content…

So how was it done? How did they manage to get so many to join the cause knowing the risks and dangers they were facing? During nineteen fifties and sixties there was many civil rights organizations that focused on protesting and uniting as one to fight the injustice of segregation they were facing. They didn't have anyway of spreading information to everyone via email so they had a precise day and time where they met in church and discussed the plan for whatever the event was.. put direct quote from book mentioning the exact info. Not only that but what Gladwell considers “the second crucial distinction between traditional activism and network activism is the hierarchy that the N.A.A.C.P. and CORE had; “a carefully democratic division of labor, with various standing committees and disciplined groups” (Gladwell 19) “Each group was task-oriented and coordinated its activities through authority structures, individuals were held accountable for their assigned duties, and important conflicts were resolved by the minister, who usually exercised ultimate authority structures” (Morris, The Origins of the Civil Rights Movement) That is what made them so strong as organization, getting together and spreading the jobs between one another so there is no hole in

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