Sales

Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in

[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase, the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods, services, organizations, people, places, and ideas. 5. A firm can anticipate demand through marketing research and sales forecasting activities. 6. A firm can stimulate demand through offering credit and by expanding a product’s distribution to include additional retailers. 7. Installation, alteration, and repair services are all

A feasible solution is a global optimum if there are no other feasible points with a better objective function value in the feasible region.

Company Q has had a large demand from their customers to provide healthy and organic foods over the last few years. They recently started offering a small variety of health and organic food items, which is a step in the right direction toward being socially responsible. They need to be more attentive to the needs and wants of their customers as it shouldn’t have taken years to bring in these demanded products. When there is a demand for products and the company doesn’t respond to that demand, it’s perceived by the consumers that the company simply doesn’t care about their needs and wants. Bringing in a selection of these products was a good start in satisfying their customers. However, with such a demand for these items, having a small and limited selection is just not enough. Expanding the line of health and organic food items will accomplish two things. First and foremost it will appease the current customers and bring in a new clientele that is health conscious, thus helping to create a healthier community and at the same time increasing sales. The higher margin on the health and organic items coupled with the increase in sales will really boost the overall profit margin of the company. Company Q does need to be sure that they don’t over price these products so as to not push away business due to overpricing.

If a buyer represents a large percentage of the supplier’s sales, the buyer has more bargaining power over the supplier. Rogers’s chocolate 50% of sales is contributed from its 11 retail stores which is a strong one. However, since the previous president Mr. Jim Ralph had grown its wholesale market up to 30% thus, they have to take a good care of its

Coming out of the first year of the merger, what new opportunities should the new “Defining Entity” pursue in order to grow business?

Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.  Write a 3 page paper discussing how you would market the product.

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

I would like to start off my paper by briefly describing the criteria identified for assessing salespersons effectiveness, and how the sales managers ally these criteria to the sales performance evaluations. The three criteria that are used include; outcome based measures, professional development measures and behavior based measures.

Joe is back in a familiar predicament. How is he going to handle this situation with Thread4U offering a 10% price? Last year when Joe under bided Thread4U his boss Tom Tramlin the CEO of UWEAR was not happy with his approach. Joe is in a stressful situation; his decision could cost him his job since UWEAR and PALEDENIM are merging. Now Joe has to think about his approach to Bill's question truly, how are you going to counter Thread4U offer? As well as, understanding that Bill volunteering the information about Thread4U bid was unethical. Leads me to think that he wanted to see if Joe would react the same as last year by offering a price cut. Providing a price cut is not an option simply because of his boss reaction last year. So reviewing

The experts warned that clients may like to hunt for deep discounts. From a financial perspective, when we compare the revenues between the first semester of 2011 and the first semester of 2012, we see that they are dropping by a significant 21% for the benefit of competitors. The operating margin is hurt considerably as well, which means that the pricing strategy and the repositioning of the brand is not working for the moment and customers are not behaving as Ron Johnson expected, and very probably the situation would persist unless the management acknowledge that adjustments are required to make the strategy and its implementation a driver of growth on the top

1) What are the likely reasons and rationalizations for what appears to have been happening among the salespeople? 6 points.

Secondly, the company only responded to its customer’s frequent requests after several years and only supplied limited quantities despite the high demand for organic and health-conscious goods. These goods were also charged at a very high margin, costing the consumer more money than needed for products that they desired.

Another reason was its bids conversion ratio which was falling year by year which can be seen from following table:

Indeed it is true that there are uncertainties in whether the price promotion in 2004 was profitable or not. A report by a consultant firm concluded that the promotion program was not profitable. However, one group in the management team including Brown believes there are significant flaws exist in the analysis due to the following errors: the normal sales figures being too high; variable costs including overhead cost incorrectly; the cannibalization costs and inventory savings which, instead of being left out of calculations, were included and estimated inaccurately.