PROC 5830 –Mid Term-Exam
1) Define the five key elements of a pricing strategy.
Value Creation- Value for customers is a critical task for marketers, especially when developing
new products and or a service. Marketers explore ways to distinguish themselves, in the eyes of
the customer, from others in the marketplace designing strategy, recognizing new product
opportunities. As a customer looking in the customer value is what they get (benefits) relative
to what they have to give up costs or sacrifices.
Price & Offer Structure- A price structure is a segment set at various stages for pricing to
maximize revenue to companies while offering various pricing to customers with different wants
and needs.
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The secondary segments should cover as much strategic planning that the primary
didn’t focus on without being redundant from repetition of the primary segment.
Create detailed Segment Descriptions – These segments are pretty much self-explanatory to
the name. The segments should be in simplest everyday terminology so the personnel assigned to
communicate these segments can look at a chart without confusion and decipher what needs to
be communicated. Breaking these into sub-segments helps for an easier description and is
recommended for a clearer understanding for all involved.
Develop Segment Metrics & Fences – These metrics and fences are developed to track the
value a consumer pays for while paying for the perks; like head of the line privileges, discounts
for being a rewards member etc…. its geared to attract non-members or set an attraction to where
customers may feel they’re missing out on something and want to join or deserve whatever perk
that is associated with that benefit at whatever cost if there is a need. While developing fences
one must remember that you’re doing this to push higher prices for products that appear in the
high value segments. Fences are rules put in place for customers to adhere by to qualify for a
discount, which can also lead to customer to paying more despite what the seller
Communication: Leaders and executive must gain employee trust and confidence and communicate the execution strategy and share the expected results.
When the organisations are pricing each item they allow for a reasonable amount of work to be required.
14. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?
In this homework assignment, you will be working through two crashing problems and four earned value problems. All the information you need is included within this Homework packet. Make sure you answer all parts of the questions in their entirety.
A medium-sized firm Clean fabrics Inc in United States has increased the company’s revenues strategically about $350 million dollars per year. The company struggles to meet the objectives of expanding the company along with the cost control. The vision of the company is to provide the right choice to the clients and supplying the support services for the cruise ship industry in the different parts of the world operating in the areas of hotel and travel. The services are supplied to major hotel chains and cruises including linen services in the south east area of United States. Comparatively, the cruise ship industry provides the company with an
Internal Revenue Code section 1221 defines “capital asset” as “property held by the taxpayer (whether or not connected with his trade or business), but does not include (1) Stock in trade of the taxpayer or other property of a kind which would properly be included in the inventory of the taxpayer if on hand at the close of the taxable year, or property held by the taxpayer primarily for sale to customers in the ordinary course of his trade or business.” As defined, Haig Simmons’ anthracite coal home heating and delivery service business holds anthracite coal in the ordinary course of business and therefore, is not considered a capital asset. Section 64 defines ordinary income as income earned from providing services or the sale of goods (inventory) “which is not a capital asset.” Based on this definition, any asset that does not classify as a capital asset is an ordinary asset. Since Haig Simmons was providing home coal heating services for consumers, any inventory kept was for the purpose of maintaining a steady, stable, and regular supply of coal and not held as a long term asset for future sale gains.
Customer Value is ‘the performance characteristics, features and attributes, and any other aspects of goods and which customers are willing to give up resources’ (Robbins, Bergman, Stagg and Coulter, 2012). This broad definition highlights the fact that there are multiple aspects that contribute to create a sense of value within the customer.
Before i go further let me touch on a brief introduction on customer value, customer value can be defined as the difference between what a customer gets from a product and what he or
Value creation can lead to higher sales. In terms of competitive advantage, a product could offer more value to the customer for the same or lower cost. There are two ways this can be broken down: 1. Lower prices to generate demand in the market or 2. Increasing price to reflect higher value.
offering a product or a service. Many companies rely on marketing research to better understand
This is due to the fact that customers are forced to buy in bulk. A strategy taken by Costco wholesales to increase store turnover and profitability. Additionally, to increase its market influence, Costco has added services such as automobile, gas, optometry, pharmacy, and printing at very low prices in the past decade. “What’s better than to rotate my car’s tires, fill my prescription, gas my car, all the while I am finishing my shopping”, a dad might say while shopping at Costco. Finally, unlike any other mega-retailer, Costco has included its own employees as primary target market. By respecting the employees and paying them high wages, Costco has created a positive feedback loop for itself. Highly paid employees will have high loyalty toward the company, and they will shop at Costco for their needs. At the same time, due to their high loyalty, staff will provide high quality customer service for common customers. This generates positive word-of-mouth advertisement leading to an increase in membership sig-ups translating into higher profits for the company (Ingram, 2013).
We see wrought iron utilized in many different fashions, yet when utilized as fencing there is no other material that can surpass the astonishing beauty of the simplicity and design. In scenarios where
“It’s a great way for us to meet customers and see customers in the evening, and our regular customers like to come out and socialize,” said Rivers.
✓ The membership fee keeps the member motivated to engage in repeat purchases until the first reward at least. This provides with sufficient time to understand customer behavior and design offerings which can help build a relationship.
Briefly describe the pricing structure that is used with this product and explain the benefits of this method.