Poolside: Cadillac Commercial Analysis

Success is a word that really hard to define, because everyone will have a different definition for this word. In fact, there no exact definition for the word "success". For a student, maybe the success means to pass all courses of the semester; for a business man, signing a importance contract and get a lot of money are successes; and for a president, leading the country to develop and make the people have a better life are success. For me, I also have my own definition for the word "success". When I was a kid, I really want to be a scientist, but after I become mature, my thinking has become more mature and my definition of success also

“And on the 8th day, God looked down on his planned paradise and said, ‘I need a caretaker.’ So, God made a farmer." These words from Paul Harvey rang from the home TVs of millions of people during the 2013 Super Bowl broadcasting. As the 2 minute commercial played, it became one of the most memorable Super Bowl commercials ever created. Dodge Ram produced this commercial not only to advertise their trucks, but also depict the American farmer. Though it didn’t advertise their trucks directly, the Dodge commercial indirectly advertises through describing the qualities of a farmer in order to show the comparable qualities of their Ram trucks. This is no ordinary commercial, and it is successful because of its logical, emotional, and ethical appeal to the audience.

There are many different understandings of what success is. Some relate success to money, others relate success to happiness, but it all depends on the type of person.

Is that success? What or who defines success? Different people have different interpretations of what success means to them.

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

What is the real definition of success, in fact is there even a definition? Well, in the book Outliers, Malcolm Gladwell it is the story of success. Some successful people are born with talent, and skills. As others may have to put in hard work to get to where they are. Every successful person is different, which means there is no definition for being successful. Being successful is made of many different categories. Many successful people are born with talents, put in hard work, and are different from everyone else.

Have you ever wondered how would it feel walking down the Ave. Champs-Elysses on a winter night in Paris then entering your Lamborghini? Well most people have, but how many people have actually wondered what it takes to achieve that? Not many. This is the reason why I choose this picture which is a kind of “advertisement” made by Alex Greg. The reason why I referred to it like that because it is a post published in a funny site and I choose it because of the message the author tries to send. In this picture all we can see it’s a Lamborghini in Paris and specifically located in the street leading near the Arc de Triomphe as. Also in the picture we see a quote which states: “Why haven’t you seen a Lamborghini commercial before? Because the people who can afford them aren’t sitting around watching Tv...”. The message that the author is trying to convey is simple as people who own this car don’t spend their time with nonsense stuff such as television, videogames and other time

Who defines success? We would like to believe that we all do. That it is our beliefs that conceive the idea of success in society. That the true definition of success is what we believe it is–what we make it to be. But we don’t define success, society does.

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

It starts off by saying that older people have become more and more anti-social. The lady that is talking throughout the video is using a sarcastic tone of voice when talking about how many friends her parents have on Facebook versus how many friends she has. Once she states that her parents have 19 friends she whispers that’s sad, but when she said she has 687 friends she sarcastically says that’s living. While she is talking about being anti-social and Facebook, there are clips of the Toyota Venza playing. In the clips you see the parents having fun by going out on bike rides with friends, while the lady is home alone on her computer. The pathos in the commercial shows how “living” on social media has overcome the adventure of actually going out and enjoying the world instead of staying home on your computer. At the end of the commercial it says keep on rolling, which ties in with that people should move forward. Like the parents that got Facebook so they wouldn’t be out dated. That is how they choose to sell the Toyota Venza, by implying that you should not be out dated and buy the next new

This appeals to emotion by promoting diversity throughout the country and that person of different nationalities can feel patriotic. This is a value that the audience can relate too if they are Americans. The author this in a way to promote that there is diversity in America and many people can relate to. The rhetorical analysis the author uses predominately throughout the article by exploring how they feel about the commercial. This strategy creates why the author's argument is even

When watching a television show, anyone might see success being portrayed as someone being wealthy, having fancy materialistic items and goes on great vacations. Yes, that might be true in certain opinions but not in every case. My extraordinary father, Matt Mills, is successful, not only in being able to support his family but, also in regards to being a role model for everyone around him. Mills provides his family with everything they need and more. When asked what success he has had in his life he responded with: “My family. My kids grew up to be respectable young adults that I love to brag about to others.” In retrospect, many other people may have mentioned money, having a good job, or materialistic items, when asked this question. Mills

Super Bowl commercials can often show that Americans are hard working. An example of this hard working spirit is the 2018 Dodge Ram commercial. It elicits the hard working nature of mothers, members of the military, firefighters, and many other groups of determined people, while also incorporating empowering words from Dr. Martin Luther

The ad starts off with a regular man discussing about how Americans are different than other people and countries because of their ambitions. He stresses the point of how crazy driven hard workers we are, especially when it comes to our passions and dreams. Throughout the commercial we often see the man comparing Americans, this is important because this depicts that people usually want to be

In this first advertisement, soccer great David Beckham is pictured looking through the camera at the viewer of the ad. This specific ad works well to reinforce the myth that one’s happiness depends on his or her social class. He is in a state of thought and is dressed in a suit with a watch sitting comfortably on his left wrist. The watch is the same as the featured watch to his right, the Bentley 05 Unitime, a watch that retails for just about ten thousand dollars. Behind the watch there is a Bentley, a luxury car available starting at around one hundred eighty thousand dollars. These two extremely expensive things represent the idea that one will become truly happy if they possess both the car and the watch, or at least just one of them. The ad is situated on what looks like to be the runway of what looks like a private airport enclosed by mountains on both sides. The clouds in the sky are a balance between dark and light. Also, the ad features lettering that identifies and describes the watch. The wording at the bottom left of the ad boasts about the watch’s quality by using words like; style, performance, luxury, accomplishment, class, etc. In today’s time and age, these words are synonymous with how happy a certain individual is. Society views people that have these or possess these qualities as happier than those who do not. Overall, this ad sends the message that the people with the most class, style,