Medifiast Executive Summary

Many Americans are looking for a quick and easy fix to their weight problems which in turn can cause an even greater problem in the future. More often than not if diets don’t work it’s because they are misled in believing that they will lose weight with little to no effort.

Jenny Craig has been around since the 80’s. The weight management program caters to adolescence, women, men, people with diabetes and seniors. The program combines nutrition and physical activity with counseling to assist consumers to change their lifestyles and eating habits. The main goal is to have the client reach their desired weight, once reached; they will not have to rely on Jenny Craig’s packaged food, planned menus, or consultations to maintain a healthy lifestyle. Jenny Craig offers multiple selections on their prepackaged meal plans. On www.jennycraig.com , you may view their menu selection and choose which items you would like to bring home for the week. The program is easy to follow

able to stay on top of their costs, as well as that of their competitors. Costing is a very tricky business in

To assist patients who have a (BMI) of >30 to achieve a weight loss of at least 5%.

The healthy eating plan is called food optimising, there are a variety of choices available to members that suit their own preferences

1)      How is Metabical different from the existing weight-loss options?   How is it better or worse than the other options?

Would a busy, working mother rather lose weight by working out hard and eating healthy or simply by eating weight loss food? Medifast claims that by using their product consumers can lose two to five pounds per week for two weeks and one to two pounds over the duration of the remaining weeks. Medifast specifically targets middle-aged, middle class women who are interested in losing weight in a short amount of time. The Medifast print ad shows a small before and after picture of a middle-aged woman who appears to have lost sixty pounds on the bottom right corner. An excited and shocked looking little girl is the main focus of the ad, proving that she can’t believe the transformation. With bright, bold printing at the top of the page, the happy child, the before and after picture, and an opportunity to save money, Medifast promises to provide guidance, motivation, satisfaction, and one hundred dollars in savings.

The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore, it is critical that Allround maintain its market-leading position in terms of market share, profitability, and sales in order to fund these new initiatives.

That being the case in economically challenging times, these foods will certainly be sought out. Another contention that the video made was: how the health care system is a money making arrangement not based on prevention and wellness, but based on profit through disease intervention (Mostly Magic, 2009). This contention is profound, and dealing with on a patient level, by demanding every preventative and wellness option from the physician are the patients right.

The Medifast program is a scientifically backed weight loss program. This program consists of nutrient dense meals and vitamins (Medifast Inc., 2016). Medifast‘s most popular meal plan is five Medifast meals and one lean and green meal. Each Medifast meal has the same amount of calories and nutrients, meals are 100 calories each, the lean and green meal consists of 7oz of lean protein and endless amount of greens in the form of veggies or salad. The reason why this plan works is individuals are only consuming less than 1000 calories a day. This helps individuals with portion control and gives them the daily requirements of vitamins and minerals. The basic nature of the Medifast diet it to restrict the caloric intake of obese individuals and supplement with Medifast prepared meals, this ensures optimal weight loss, medical monitoring comes along with this diet, individuals will need to get blood work and routine physician visits, this ensures that individuals are following the meal plan.

They also do things such as adding different things to existing products. For example they have added cookies to Galaxy bars this means that they can try and attract new customers.

I read a couple of posts and all seems to be very interesting. I agree with Andrew Paul Otto regarding including dietitian and other services which are mentioned in

Some of the new liquid diet programs such as Optifast, Medifast, and HMR consist of a 3 month fasting period (420-800 calories a day in liquid shakes), a "refeeding" stage (sensible meals), and a maintenance stage (patients eat sensibly on their own). This three step diet method is performed in conjunction with an exercise program and

Distribution – to make certain they are getting the latest most innovative products to customers quickly

Store ownership and management- It has many directly opened stores and are managed by themselves, which makes the product supply smooth and strong.