Executive summary
The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward.
The aim of the marketing plan is to evaluate Subway marketing strategies and the link with its objectives. Firstly, the marketing audit will be assessed using SWOT Analysis, P.E.S.T. analysis and five sources analysis to discuss operating performance and
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Subway’s menu contains made-to-order customisable subs available in various sizes. The company also sells drinks, salads and wraps, snacks such as toasties and nachos, lunch platters for business meetings, mini-sized meals for kids and treats such as cookies, doughnuts and crisps. A limited number of UK stores serve halal meat.
The company offers promotional deals on its food, to promote its value-for-money offering, which comprises of a £2 breakfast deal and a £3 lunch deal.
A number of Subway’s London outlets offer a click-and-collect service possible to order online or via mobile. This function is incorporated via smartphone app also as well as enabling customers to collect points via the SubCard rewards programme. The Subway UK app is named SubCard and consents customers to scan their iPhone at the till to earn points towards a free sandwich.
Recent developments – menu
In autumn 2013 Subway launched the Steak Jalapeno Melt and Chicken Jalapeno Melt (available as a sub or flatbread) which was marketed in conjunction with the latest cinema release Hunger Games: Catching Fire which was advertised on drinks packaging.
The brand has also been attempting to cultivate an image as a healthy eating provider; Subway joined the government’s Responsibility Deal in 2013, pledging to reduce the amount of saturated fat in its Kids’ Pak by more than 70%, replacing cookies and crisps with healthier options that include one of a child’s recommended
Both have of these restaurants have a variety of sandwiches, loaded potatoes, salads and soups. They also offer money saving options, for instance, a choose-two or manager special. Choose-two’s allow for the pairing of any two options. Manager specials also allow for pairing, however, they do not include potatoes. McAlister’s Deli offers kid’s meal for 99 cents. They can either be toasted and warm or cold. While Jason’s Deli offers kids meals, that start at 3.49 dollars and can go up to 4.59 dollars.
This app is beneficial for students and teachers because this app is an easy process and saves time for students; the students and teachers get ‘good quality food’ and drinks as well as students can collect and pay for their food anytime.
A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should
It will be as simple as the application you have attained online from this store to accept to the fact that there is a meal box you will buy with store deals that seem understood and buying is a fact which concerns you and purchases are according to your choice
Using locally sourced ingredients, unique and sophisticated tapas are popular and favorites. Tuna poke is a signature dish prepared with AAA sushi grade tuna, lime vinaigrette, cucumbers, avocado, chipotle yum yum sauce and wasabi cream. Soups, sandwiches and house-ground burgers have distinct qualities and flavors. House made Korean bbq pork, Cuban served family style meals, and unique tacos including roasted crickets have global appeal.
Products: This is not a usual generic sandwich that can be purchased anywhere. To encourage the healthy option when on breaks the products themselves provide the option which meets customer’s health, providing them of full benefit despite which sandwich they have. This is because of the ingredients developed to make the sandwich for example the type of bread they use.
One of the first things to catch my eye was the sign that had said free food. They had made all types of foods such as hamburgers, hot dogs, pickles, and chips. They even had different types of drinks as well. There was coke,
provides healthy snack options. There has been a growing support for the National School Lunch
Initially, the restaurant had only four sandwiches where the star was the grilled cheese steak. Along with the subs, fresh-cut french fries, and hand-squeezed lemonade were served. The food was prepared on order, directly in front of the customers using the finest meats and the freshest ingredients. The concept of on-order freshly prepared food quickly became a hit.
American cuisine options include a grilled fish sandwich or platter, steak sandwich on garlic bread, fried shrimp basket and grilled tuna sandwich or platter. The Tex-Mex menu includes chicken rellenos stuffed peppers, enchiladas, Mama's combo, burritos, tacos, quesadillas and chimichangas. Be sure to start with the signature item - nachos grande.
The cheapest item on their menu is the sub sandwiches at $6.50, which comes with chips and a pickle spear and is served on a freshly baked deli roll and the most expensive item on their menu is the large Specialty Pies which are served on Sam’s hand rolled stoned baked crust. You also have to pay $2.39 for your drink and for pop they serve Coca-Cola products. Also the Sam and Ella’s near my house has a special where if you order a large Specialty pie you get a six pack of Coca-Cola products for free. The items I have had from Sam and Ella’s are the Arti Wrap, the Arti toast, Yard Bird, and my own Masterpiece pizza. The Arti Wrap is an appetizer in which Ella’s Artichoke spinach dip and mozzarella are wrapped in Sam’s pizza crust and it is $6.95 for it. The Arti Toast is an appetizer in which Ella’s Artichoke spinach dip is on garlic toasted that is covered in garlic and is baked until it is the perfect golden brown color that is desired and it is also $6.95. The Yard Bird is a sub sandwich and it is chicken breast with tomato, lettuce, mozzarella, and mayo on a fresh deli roll that is baked to perfection and it is $6.50.My own masterpiece pizza that I have created at Sam and Ella’s is a small ten inch pizza with carved ham, pineapple, and black olives for $9.95. The quality of the food is always amazing and you can tell that they take their time to make sure their food is mouth watering and tasted like it was made by your own hands or by one of your family members I always get full of either the Arti wrap and half of my Yard bird or my small pizza I get or all of my sandwich or my small pizza if I didn’t get any appetizers. I usually have to take leftovers home because the food is filling and would hold me over until my next meal
We offer a super fun dining experience from start to finish. It all begins with ordering. Instead of coming into the dining room, standing in line and placing an order, one of our friendly staff comes out to the car to take your order. Place an order for one of our burgers, such as the Big Dude, or one try one of our famous pastrami sandwiches. No matter what you choose, it will be cooked to perfection, and it will be a treat for the taste buds. Some golden
KFC-Japan under Loy Weston offered products such as fried fish and smoked chicken products which are Japanese favorite foods, mini-barrels of 12 pieces of chicken instead of 21 chicken pieces served in the States, French fries instead of mashed potatoes as provide in KFC standard menu and coleslaw salad that had less sugar than the one served in the United States.
Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be
In 1965, a 17-year-old medical school student, Fred DeLuca, opened up a submarine sandwich shop in Connecticut on a $1,000 loan from a friend. By 1982, the chain had opened up its 300th location. In 1984, the Subway sandwich chain was introduced overseas and by 1990, there were more than 5,000 locations. Today, Subway has the most sandwich restaurants in the world at 37,000 locations (3). Known for their freshly baked bread and healthy options, Subway restaurants are located in schools, malls, gas stations, airports and even zoos. In 1995, the Subway began its journey towards becoming a major supporter of motorsports. In 1996, www.subway.com was launched and was featured multiple times in the movie “Happy Gilmore” (3). In 1999, an article was written about an overweight college student who lost a large amount of weight eating nothing but Subway sandwiches