Google Inc. Executive Summary

Google is best in both success and innovation in this world of famous online market and competitive world such as Microsoft. The success and innovation is possible only if a company has a good innovation strategy and organizational culture. Google’s basic assumption is to have satisfied employees, satisfied customers and have a good revenue, market share and profitability.

The scope of this report is to analyse the financial health of Google, the pinnacle search engine in the present times. It proceeds by giving a brief introduction of the company Google Inc then heading onto the detailed assessment of financial ratios for 3 financial years such as Profit Margin, Return to Equity, Return to Assets, P/E Ratio and EPS as well as share performance. Lastly, it tells about the overall financial condition of the company with respect to the said analyses and results (ratios and share performance).

Google Inc. is a popular American company most known for its robust search engine. Google was established in 1998 by Sergey Brin and Larry Page, headquarters located in Mountain View, California. More than 70 percent of worldwide online search requests are handled by Google, placing it at the heart of most Internet users’ experience (Britannica, Google Inc). This paper will cover the impact of Google’s mission, vision, and primary stakeholders on its overall success; analyze the five forces of competition to determine how they impact the company; create SWOT analysis to determine their strengths, weaknesses, opportunities, and threats, discuss the various types of strategies the firm may use to maximize its competiveness; and assess efforts by Google to be a responsible corporate citizen. Google Inc. started out as an online search company. Today, Google offers well over 50 products and internet services ranging from online document creation, e-mail, software for tablet computers and mobile phones, and online document creation. Their wide ranging product portfolio and size makes Google one of the top prominent companies in the technology market to include IBM, Microsoft, and Apple. In spite of their countless products, the core of its success is based on their original search tool. In 2011, Google earned 97 percent of its revenue through advertising based on users’ search requests (Britannica, Google, Inc.).

Google is a search engine that is used by the population to find information in a quick and painless manner. Additionally, businesses use the browser to advertise their company, and find potential customers. Google’s goal is to implement new incentives to improve the productivity of the internet (Google, 2016d).

Google is best-known for pioneering the search engine revolution and providing internet users of the world with a means of searching and finding information at the click of a button. Nearly 70% of the world 's queries pass through Google’s search engine, and 80% of the world’s smartphones run on Android, an operating system developed by Google. Google leads the Internet advertising market. It has the highest annual revenue in the advertising industry. Google concentrates on improving people’s accessibility to information. It invests heavily in ways of arranging data in an accurate and orderly manner. Google’s approach is revolutionary for the Internet economy and by

By merging its resources, Google makes some exceptionally powerful capabilities. Adaptability, snappy reaction and speed of disseminating the data are delivered by the mix of colossal information base, with the exceedingly propelled programming. These capacities are key since they can 't be duplicated effectively. Another central capability of Google is creative and successful human resource management. This is additionally a result of good leadership with very gifted and particularly trained staff. Moreover, the blend of human resources with the product and innovations has the

Google is best-known for pioneering the search engine revolution and providing internet users of the world with a means of searching and finding information at the click of a button. Nearly 70% of the world 's queries pass through Google?s search engine, and 80% of the world?s smartphones run on Android, an operating

Introduction This case analysis identifies four strategic issues facing Google. Google First, Google has outgrown its original mission statement, an issue for investors and

From its humble beginnings in 1998, Google set out to provide a simple, yet effective service for bringing the unlimited potential of the internet to average users trying desperately to make sense of the billions of pages information across the World Wide Web. In fact, Google’s founders initially had little interest in forming the corporation, but as the burgeoning search engine took shape, and the cost of continuing its

Google’s growth rate of its core operation has been slowed since the end of 2008 (Vascellaro, 2014), its worldwide market share as a leading search engine also dropped from 91.7% in July 2012 to 88.15% in July 2014 (Statista, 2014).

Google’s mission to organize, and make all information accessible and useful to its users drives Google’s strategies to expand into new markets, gather further information, and make that information available in a beneficial, valuable manner. Google's objectives are to grow, expand into international markets, and continue developing new products such as new advertising technology. Strategically, Google differentiates themselves by focusing on the core product of search services and has benefited from a competitive advantage in "faster response times, and greater economies of scale,” which translates into lower costs. Therefore,

In The Google Story, authors David A. Vise and Mark Malseed narrate the success story of Google’s creators Larry Page and Sergey Brin. This text goes to great lengths to give the complete story on how Google on because the largest search engine the world has seen since its conception in 1998. Vise and Malseed argued that with sheer intelligence, innovation, and unique business tactics Google has created an empire. And after such a short time they dominated the search market. They also claim that Microsoft the main competitor of Google cannot rival, google because google creates landmark quality products and Microsoft only suppresses competition with their abundance of resources. The text also explores how the Founders were influenced greatly by their environment and heavily supported by their families.

Many other web browsers or search engines are not able to meet what Google current is able to do with their advertising and how people search the web. People have a choice to use either website to find their information that they want or advertise, but nothing at the moment can compete with where Google’s overall market share is. Yahoo and Bing are other substitutes in the market. When looking closely at certain countries like Yahoo, for example, Yahoo does not even make up 20% of the market. In the United States, since 2004 Google’s market share has been above it competitors starting at roughly 35% which at the time was close to that of Yahoo.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Technological Growth: The majority of the world knows that Google was not the first to come up with the search website, advertisements, or email. What makes Google a market leader is, its innovated and differentiation of all those things better than its predecessors and competitors. Google is years ahead of its competitors, because it found different ways to help the community. Google decided that web search was not enough, so it competed in the browser and operating system market with Chrome and Android. Due to technology growing at a fast pace, Google made its major priority to not be left behind while the world is evolving.