Fiji Water Essay

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

In terms of bottled water there are a lot of substitutes and it can be difficult to capture a targeted market and retain them as consumers have many similar products to choose from.

This marketing plan has been designed after a keen analysis of the market and examinations of the marketing research so as to develop products, which satisfy the market needs. The mission of the company is inspiring others through the brands offered. Secondly, the company has an objective of making a difference in the market through the creation of value centered products. The product being marketed is the Waters Bottling Company’s soft drinks.

Consumers are more likely to choose a well-known brand when the face more than one options. As mentioned before, Mount Franklin water has a 99 percent brand awareness in Australia.

Fiji is an culture that I find most appealing to me. It was a British colony for 96 years until it gained its independence in 1970. Fiji is a country in South Pacific. It is known for its luxurious private islands.

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 161,589 million liters of bottled water were sold, in 2011 approximately 181.61 million liters were sold all over the world (Statistics & facts, 2014). In this context, attributing that significant growth of bottled water to commercialization and successful marketing should not be considered a disposable

Bottled water is a great way to promote marketing. Some will say that marketing bottled water is a waste of money, or that Americans should be spending their money on something more important. “According to the Beverage Marketing Corporation (BMC) and Kantar Media Intelligence, advertising expenditures for the entire bottled water industry totaled only $61 million in 2013” (IBWA). The beauty of bottled water is it is partially self-promoting. Most Americans know when they buy bottled water

Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin Water is a world renowned brand. Marketed by a well organized multinational company which operates almost all over the globe. This is the first effort in Pakistan to market this product. Vitamin Water is recognized

Also, it was available online within the U.S. In Fiji, the product was available only through Coca-Cola Amatil. The focus of the product was on the U.S., so they made it easier to consumers to find it. Moreover, marketing was one of the important elements as well. To build an image, to show the uniqueness and class of the product. It started with just some advertisements on magazines; but the product achieved growth, through word-to-mouth advertisements, target sampling and free product placements. It got famous among celebrities that also showed the luxury of the product. In 2007, the company launched a new marketing campaign, with the objective to show consumers the benefits of the FIJI Water. They used integrated marketing communication approach, which is a strategy designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Therefore, that's how FIJI Water was successful, with all these points stated above; with marketing having an important role in it. (Lamb, Hair & McDaniel, 2012)

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should

In the first instance, there are abstract brand elements. As VOSS claims itself as a premium product, it has to insist on their immaterial values and symbolic personality to lead to exclusivity and justify their price positioning. So let’s start with the value system, which is important to make consumers interested in the product/brand. VOSS has three “official” values which are Purity, Distinction and Responsibility. VOSS water is extracted from an artesian source in Southern Norway which produce naturally pure water (VOSS World). It sets itself apart by its sober and trendy design and its selective distribution. The brand affirm that they maintain 100% of carbon neutrality because they take “environmental-friendly measures” (VOSS World). So, to link this with brand equity, these values allow to enhance brand associations. Indeed, consuming VOSS make consumers feel better because it’s perceived as healthy and the brand is environmentally concerned. But, it has something more, because the brand also focus on the distinctive dimension with their design and distribution to catch consumer attention and differentiate itself from the competitors. The brand achieve then to position itself as a premium brand.

Clean water is a necessity to live well on our planet there for the teaching resource described here will be one that can show how our plants help keep our water clean, making the purification easier for human consumption, the container that holds the grass or plant life will drain water out that looks a lot clearer than the container with just dirt, showing just one of the ways of how important plants are to keeping us alive and healthy.