Features Of Sustainable Growth

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

Successful firms often encourage flow of feedback up and down the organization to ensure that all key plans are sound and that all key players “buy in.”

The New Sustainable Advantage showcases the importance of how organizations, large and small can identify areas in which their sustainable measures can improve their green thumbprint as well as increase their overall revenues in about 5 years. Bob presents this model in a systematic way pursuing that organizations can improve productivity and become more sustainable over time without sacrificing revenue. This should begin at the CEO Level of every organization as well. Without upper management cooperation and understanding, it will be much harder and near impossible for a company as a

Creating a sustainable future – Excellent organisations have an optimistic influence towards what is around them; this tends to enhance their performance whilst

It is important to acknowledge that sustainability breeds innovation, which is a critical element of growth. Setting up a sustainable business model also helps reduce the risks associated with operating a business and bolsters efficient use of resources. All these benefits add up to save money and create a sustainable environment with less pollution and wastage.

- Team marketers - usage team concentrates to assist the entire team for the adhering to

“Organizations lacking effective channels of upward, downward, and lateral communication limit the quality of service they can provide to their customers” (Managerial Communication p.12). The lack of a great flow of communication, can lead to turmoil

The competitive environment in today’s business world poses many dangers to the sustainability of the biosphere, which is so vital to life. Business organizations have a responsibility to help sustain and preserve the environment for future generations. Corporations must take initiative in developing business plans that incorporate sustainable business practices into the strategic direction of the organization. Successful achievement of a sustainable business plan also requires identification of barriers to implementation and development of strategies to overcome such barriers. In addition, to

The greatest challenge faced by many organizations today and especially the labour intensive industries is ensuring there is a sustainable

While each factor of business has its own specific objectives, the formula as a whole has one overarching goal: Evergreen business success. It can be used as practical management tools which assures the firm’s profitability & sustainability. It is primarily intended for strategy formulation or validation, redefining of existing strategies to make sure it’s successful. The formula can be highly effective to entrepreneurs & decision makers – at all levels and in all functions of an organization – anyone who is struggling to make choice among multiple options. This vital decision is what turns the company from a nonprofit into a moneymaking endeavor in long run, whether across growing or declining market environment. Formula given will be relevant across industries like Automotive; Broadcasting, Media, and Technology; Chemicals; Construction; Food and Beverage; HR Services; Pharma; Retail, and Textiles, but not limited to. Although this qualitative research addressed a major limitation of past studies, that being the lack of explicating the relationship/critical-link between all major variables, it does not consider these factors in an empirical contextual, rather provided as a ‘conceptual umbrella’. But this is an excellent base from which subsequent research will be undertaken on validation of these relationships in diverse environmental contexts. We would also summarize key trends, challenges/opportunities, and illustrates how this formula is applicable, through real-life examples in follow-up

In today’s business world, sustainability can make all the difference in the world. According to Tomson (2015), “sustainability has become an economic and strategic imperative with the potential to create opportunities and risks for businesses by creating new customer relationships, and inspiring new products and business models that drive growth. Consequently, companies that are, or aspire to be, leaders in sustainability are often challenged by rising public expectations, increasing technological innovation, continuous quality improvement, effective governance measures, high standards of ethics and integrity, and heightened social and environmental challenges” (p.1).

The conduct or the operation of any business anywhere in the world brings with it a number of environmental concerns. These range from the emission of harmful gases, such as carbon (VI) oxide, into the environment and contributions to the depletion of the ozone layer, thus furthering global warming. It is however impossible to exist in this modern world without industries and business, as many would be unemployed and further lack various necessities due to a lack of industries and businesses (Forbes, 2011). Therefore, sustainability should be considered with regard for the environment in that actions should not adversely affect the environment to the extent that future generations will find it unlivable . Many of the leading organizations

Often times the focus is on the immediate profits and bottom line of the financials are driven by profit margins and immediate financial results. This tunnel vision can often times cause an organization to cut corners and not prepare for the long-term goals in sight. Whereas, providing a challenge in obtaining additional buy-in from businesses to support the overall cause, as well as, focusing on the longevity and long-term growth that the sustainable capitalism

If we were to ask 5 different people the definition of sustainability, we would receive 5 different answers. However, the triple bottom line is a typical concept used often when talking about the subject of sustainability within a business. John Elkinston, a global authority on corporate social responsibility and sustainability coined the phrase for the first time in his book ‘Cannibals with Forks: The Triple Bottom Line of 21st Century Business’, in 1997. His argument was that the methods by which companies measure value should not only include financial bottom line, profit or loss but also a social, economic and environmental one as well (John Elkington, 1997). The concept has evolved into one that often has 3 overlapping circles which indicates that sustainability is typically defined as the place where economic success, social responsibility and environmental protection are all as significant as each other in business. In other words, the concept of the triple bottom line mainstreams the idea of sustainability as including people, planet and profit. It allows a business understand that a long term sustainability in an organisation requires more than just financial equity. It also helps to clarify that when businesses consider what sustainability means for them, it doesn’t mean that they had to give up the notion of financial success (Katz, RAK., Page, AP, 2013, Pages 852-855). The public is not satisfied with organisations who mainly concentrate on short term profit