Environmental, Sustainability and Social Responsibility

NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf

Nike has a very sophisticated sustainability strategy. The strategy is based on company’s prospects for future, to ensure that the company remains profitable and reputable, taking into consideration the social responsibility of the company (NIKE 2013). For instance, the strategy is supposed to ensure that the company gains a stable supply for the raw materials for the product manufacturing that will ensure stable supply of the products in the market at favorable prices. The strategy also targets make the company responsive to environmental concerns, aiming at reducing environmental pollution through emissions to the atmosphere (Charter, 2001). The strategy outlines the company

Adidas is a well-known sports company that manufactures shoes, sportswear and accessories. Adolf Dassler in Germany established the company in 1949. Adidas was started in a washroom and over the years triumphed the world. Recently Adidas has been going through a lot of turbulence. In the year 2014 the company stocks went down staggeringly. Adidas recently closed down close to 200 stores in Russia due to deteriorating economy. Nike has been giving Adidas a stiff competition. Adidas definitely need better planning and better leadership to give its competitors a healthy competition.

When I was five years old I began school. In Kindergarden we learned basic things like letters, numbers, and how not to be fully engulfed in flames. For some reason, 2004 was the height of anti-fire education in Missouri and before I knew how to tie my shoes I knew that if I ever was ablaze, to cover my face, fall to my knees, and roll back and fourth. This is what my institution placed serious value upon and because I was a student of that institution I also placed serious value upon it. The same idea must be applied to a university's teaching of environmental sustainability. This is discussed in David Orr's "What is Education For?" Through choosing a curriculum a university chooses what it places value onto, by making the environment a priority it showcases to the future generations that environmental wellness is an important responsibility for them to take ownership.

Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition due to a constant change in design and trends as it is a consumer product. This change has a significant effect on the demand for their products. Nike is a part of athletic footwear and clothing and equipment industry which is highly competitive in nature all

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost every part of the globe.

Nike and Adidas have become two very dominant brands of athletic clothing throughout the world. Nike was founded by Bill Bowerman and Phil Knight on January 25, 1964. Nike’s manufacturing originated in the back of Phil Knight’s car but eventually grew to be manufactured all over the world. Bill Bowerman requested a more durable but lighter shoes for racing for his runners at University of Oregon (“Nike History”). Adidas was founded on August 18, 1949, and it was originated in Herzogenaurach, Germany. At the age 49, Adolf Dassler started production in a small town, and with 47 workers began manufacturing a shoe that would soon be famous (Golden). The company is fifteen years older than Nike, therefore it has more experience with making products. Adidas still mainly focuses on shoes but is also known for its clothing: whereas, Nike focuses on more their clothing than their shoes. Though each manufacturing company has a main focus of their own, they do not fall short of expectations on their other products.

Sustainability is a topic that has become very important in recent years. Sustainability is defined as, “the ability to continue a defined behavior indefinitely.” ("Finding and Resolving the Root Causes of the Sustainability Problem", 2014)

Today in our world we don't seem to care about what happens to our planet. We are just continuing to pollute, destroy ecosystems, and deplete our natural resources, and so much more to harm our environment. But what is anyone doing to stop this to save our environment? All of his conflict and problems we are bringing onto our selves, which will only continue to get worse and worse if we don’t take action now. It is important to know that humans must have a relationship with our planet in order to not destroy it, also known as environmental responsibility.

NIKE, Inc. is a multinational corporation, found in 1965 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It is headquartered at Beaverton, Oregon, US. Nike works to design, develop, manufacture, market and sell apparel, footwear, equipment, accessories and services. BRS was renamed Nike in 1971.

It seems Adidas works to be transparent with the global community, they are striving towards meeting all customers’ needs, in all walks of life, while giving back to communities. They follow a corporate mission that reflects human resources, social and environmental affairs, and community affairs; thus, good corporate social responsibility

1. What is adidas’ position in the athletic shoe market? How does the brand seem to be doing in this market? Position: the position of adidas has transferred from “leading supplier of soccer footwear worldwide” to “leading sport brand”. Adidas was founded in Germany in 1920. In 1995, it became a public company as well as the leading supplier of soccer footwear due to its great performance of footwear sales. In 1998, adidas began to move into the U.S. market. Adidas doubled its U.S. market share within only one year, so it hoped to continue to make big move in following years. In its way to U.S. market, adidas confront with the

NIKE, Inc. (Nike) is a publicly traded American multinational company in the sportswear and apparel industry. In 2016 Nike Brand sales covered 47% of total revenue in the U.S. market and 53% of the market internationally. These figures show they are clear market leaders over their main competitors Adidas, Under Armour and Puma. For the fiscal year 2016; total revenues were a record high $32.4b and net income was $3.76b, up 6% and 15% respectively from 2015, showing a very strong financial performance. As of May 31st 2016, Nike consists of 70,700 globally based employees and operates through 1045 retail stores spread across 51 countries, with the headquarters located in the US state of Oregon. (Nike Annual Report, 2016)