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Dry Goods Inc Case Study

Decent Essays

1. Which contract manufacturing option has the most attractive financial benefits?
Financially I would say Yangtze would be the most attractive. You have the ability to produce a very minimal order volume (compared to competitors) at significantly less cost. To test the market in the early stages this would be the cheapest option. If the product fails less costs would have been incurred.
2. What are the complications and benefits associated with entering into a contract to manufacture Dry Goods outside the United States?
There are language and cultural barriers. The American consumer is trying to buy more American made products. Manufacturing overseas, there is less certainty over the social and environmental standards set by the …show more content…

A full-scale production would save them 4 cents per unit cost. The initial costs will be higher which makes Yangtze seem like a better option but for the longevity of the product it is more viable to go with King. Yangtze suffers from the high shipping cost and the damage to their product. The R&D is expensive with King but it is because they are good at what they do.
4. Do Joyce and Cornuke need to raise more money? Should they?
So far they have raised $100000. Accounting for R&D, manufacturing costs, distribution costs, defects, returns and breakage cost. This means COGS per unit is $2.2906, with a minimum order of 100000 units. The entrepreneurs need to raise a minimum of $130,000.
5. How should they structure the deal with the contract manufacturer? Should they try to own the formula?
There should be some guarantees in regards to the lead-time, 8 weeks is the lowest amongst competitors. If King Custom is unable to meet their obligations they should be held accountable. If the product is successful then Brandon and Tim should be able to project their sales figures and hopefully show the growth to 1 million units for King.
6. Should Joyce and Cornuke pursue “medicated product” status for Dry Goods?
Absolutely! It gives them a competitive advantage and another marketing tool. To the consumer this could be the difference between the sale.
7. What other options do Joyce and Cornuke have for bringing

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