Current Market Conditions Competitive Analysis
Principles of Microeconomics
ECO 365
David Norcross
April 13, 2015
Current Market Conditions Competitive Analysis
In this paper, Team A is participating in a strategic planning group creating a new product at General Motors. The following is a competitive market analysis on the potential of our new 2016 Chevy Volt’s success. We will be focusing on our competitor Toyota and their Prius lineup. Additionally, we will summarize our target consumer and current market conditions. Then we will cover variables that weigh on supply, demand, and equilibrium prices. Next, we will consider the pros and cons our firm faces while identifying the effect on our competitiveness and long-term
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Opportunities and Challenges * Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements. * Price elasticity of demand * Technological innovation * The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity * Cost structure
Factors affecting variable costs
Factors affecting variable costs, including productivity and others that change the supply of and demand for labor costs change with the number of products offered for sale. These are called variable costs. Variable costs include the wages of sales people or other employees, raw materials, electric power to run machines, and the cost of maintaining inventory. We believe that the lack of alternative energy vehicles available and when high fuel costs will drive the costs at times.
Factors affecting fixed costs
Factors affecting fixed costs include costs that do not change with an increase or decrease in the amount of goods or services produced. Fixed costs are also an expenses that has to be paid by a company. It is one of the
The location of apt areas of production is what determines the overall cost per unit or qualityof the product. For distribution and logistics the factors such as payment of tariffs and
Variable Cost defines the cost of a single assembled product based on the materials consumed and labor invested directly in unit production. To illustrate our point, we can say that making a single baked potato with all of the fixings will cost $3.00 to produce (potato, sour cream, chives, plate, fork, napkin and labor). If we decide to go into the baked potato business, we must then sell these potatoes for at least $3.00 per unit. Any less would cause us to lose money on the endeavor. This cost cannot be made up by increasing volume of sales. Judy Koch discussed the fact that bulk purchases can benefit you reduce these variable costs. If we decided to purchase potato-making materials in larger quantities and hired more workers to produce these products, we could
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence decisions made by firms. Firms use
Porters Five Forces model evaluated Actual competition, Threat of new entrants, Threat of Substitute Products, Bargaining Power of Suppliers, and Bargaining Power of Customers. Actual Competition in the Luxury Recreational Vehicle industry is mixed due to low switching costs, constant growth, and high differentiation among products in the industry. Threat of New entrants in
Factors which affect fixed costs include the availability of outsourcing, which Apple has famously (some would say infamously) capitalized
5) The bargaining power of suppliers: The cost of factors of production (e.g. labor, raw materials, components, and services such as expertise) provided by suppliers can have a significant impact on a company's profitability. As such suppliers may refuse to work with the firm or charge excessively high prices for unique resources.
A variable cost is a corporate expense that varies with production output. Variable costs are those costs that vary depending on a company's production volume; they rise as production increases and fall as production decreases (Variable Cost, n.d.); in the case study for all cost per event such
Fixed costs are defined as goods that shall not change overtime; it will continue to be the same price through a period of time, it may increase or decrease upon renewal times. An example that could be provide as below Rent with all-inclusive
Most large business firms usually prepare a meticulous strategic plan. Various strategies need to be evaluated before the choice comes upon one, and a critical element in the choosing is time. Even the best product in the market may fail in the case that they are being revealed at an inappropriate time for the consumers. In 2014, Mercedes Benz announced its plan to introduce up to 30 new models by 2020, 11 of which would be all new (Daimler, 2014). In wake of the planned execution preparation, Mercedes has additionally changed its naming strategy for the first time in almost 20 years. For any number of automakers, changing the naming strategy is a risky
All the costs by a company can be broken into two categories, fixed costs and variable costs. Costs that are independent of output are called fixed costs. Fixed costs remain constant throughout the relevant range and are usually considered sunk for the relevant range. Buildings and machinery are included inputs that cannot be adjusted in the short term. They are only fixed in relation to the quantity of production for a certain time period. The cost of all inputs is variable, in the long run.
3 variable costs indentified, they are power, operations, material. They are proportional to the revenue intake.
Fixed costs are those which do not change with the level of activity within the relevant range. These costs will incur even if no units are produced. For example rent expense, straight-line depreciation expense, etc.
This study discusses Toyota, General Motors’ (GM), and Tesla Motor’s competitive strategies. These three companies are top leaders in the automotive industry, and this paper focuses on what their current strategies are and how they develop and manage their opportunities. The paper will also address what can impact these three companies, how they protect their company from competitors, and some recommendations for each companies.
A second point of consideration relating to the intensity of rivalry within the industry was the level of industry demand. “Demand declines when customers are leaving the marketplace or each customer is buying less” (Hill &Jones, 2012, p. 62). This was the case in 2009 in many developed nations due to the recession, which was marked by job loss, credit problems, and high gas prices that increased the demand for fuel-efficient vehicles or left consumers unable to purchase vehicles altogether. At the same time, growth was expanding in China and some other developing nations, which opened the doors for automobile companies in these countries to expand at home and
➢ Fixed costs - with high fixed costs as a percentage of total cost, companies must sell more products to cover those costs, increasing market competition.