During the 1970s, the Business world became aware of damages engendered by the human activity, in particular environmental damages. For this reason appeared the notion of « sustainable development » in the Brundland report (1987). This notion can be defined as the mean to assure the development of the current generation without compromising the development of future generations. The Corporate Social Responsibilities (CSR) are in a sense the contribution of companies to respect the stakes of the sustainable development. The Corporate Social Responsibilities of companies base on social, environmental and economic concerns. This match the “triple bottom line” theory: “People, Planet, Profit”. Over the years, Corporate Social Responsibility expended and became very important in the Business organisation and a large number of companies take part in CSR initiatives. In 2004, approximately 90% of the 500 best performing companies according to Fortune magazine had invested in CSR efforts. However, we might wonder what are the pros and the cons of Corporate Social Responsibility for employees, management, organisation, society and environment? On one hand, I will deal with the dangers of Corporate Social Responsibility and on the other hand I will deal with the benefit of CSR.
First of all, Corporate Social responsibility can negatively affect the stakeholders and the environment.
Corporate Social Responsibility can be
or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.
There are conflicting expectations of the nature of a company’s responsibilities to society. However, those companies that undertake what may be termed ‘Corporate Social Responsibility’ must decide; what are the actual social responsibilities of these companies? I will present a possible paradigm. Also, I will look at the benefit to the business that employs proper management as compared the business with poor management. This research paper describes my view of corporate social responsibility and compares the social responsibilities of Delta Air Lines and Spirit
Director, Nonprofit Management & Community Service Program & Robert W. Scherer Professor Emeritus, Department of Management, Terry College of Business, University of Georgia, Athens, GA 30602, USA, and 1 Assistant Professor of Management, School of Business, Indiana University Kokomo, 2300 S. Washington Street, Kokomo, IN 46904, USA Email: acarroll@uga.edu; kshabana@iuk.edu
In other words, these socially responsible companies will evaluate not only the short and long term economic outcomes of their present decisions but also the long-term environmental and societal outcomes of their current actions. This thus leads to the triple bottom line approach of reporting environmental, social, and economic performance. In addition, Wilson from the Ivey Business Journal argues about corporate social responsibility or the CSR. The CSR has been around longer than the term and implication of “sustainable development” but has similar guidelines. From about 1953 the on, the main debate was whether corporate managers had an ethical responsibility to consider the needs of society and by 1980, it was generally and consensually accepted that corporate managers should and did have this moral responsibility. So by incorporating sustainability plans or even creating a separate branch dedicated to doing so, the company’s reputation often is increased, which over the long term, will contribute to accentuate customer loyalty, market share, and brand value and awareness. (Wilson, 2003) This case study done on Johnson & Johnson published by the IMA Educational Case Journal analyzes the impact that implementations of these sustainability
Corporate Social responsibility (CSR) has been viewed in different ways by different school of thoughts; some see it has a voluntary initiative, while others think it’s a main part of every company’s structure and even an opportunity to improve brand. For this work, we would take the position of the later argument. It is simply giving back to the environment that you gain from. It involves protection of the environment, development of quality of the occupants of the environment and improving their quality of life. Like Barnard (1938), it is analyzing the social, economic, moral, legal and physical aspects of the environment.
Today when competition has reached its peak, anything that gives competitive advantage is a matter of concern for the corporations. In such a situation, when businesses have realized that they owe something back to the society and nature, corporate social responsibility (CSR) has become a priority on the agenda of the corporations. Giving back to the society and conserving the natural resources for a better future leads to the sustainable development in and around the
Corporate Social Responsibility (“CSR”) is often described as the measures taken by companies to manage environmental, social and economic impacts of their business activities. Since the globalisation of economic and labour markets, CSR has become an argumentative topic. For companies to be considered as good in terms of CSR, they are required to go above and beyond of their legal requirements and take into consideration what is in the best interests of its stakeholders.
Corporate Social Responsibility (CSR) can play a major role in a company’s financial situation. When a company invests in CSR, it can either bring additional costs to the company and hurt it financially or it can help the company and greatly improve its revenue. However, when studying this relationship between CSR and revenue, it is not a relationship that is easily analyzed. For
Corporate Social Responsibility (CSR) – is a set of commitments, corresponding to the specificity and level of development of the company, whish is reviewed regularly and dynamically changing. CSR is voluntarily and agreed with the participation of key stakeholders, taken by the company’s management, with particular reference to the views of staff and shareholders. It is performed in mainly at the expense of the company and aimed at the realization of significant internal and external social programs, the results of which contribute to the development of the company (production growth, improving the quality of
The best relationship between a company and its employees and others is crucial to the success of the corporate sector, as there is a possibility of competitive conditions and corporate social responsibility is a major tool to cope up these types of competitions.
Corporate social responsibility is no longer defined by how much money a company contributes to charity, but by its overall involvement in activities that improve the quality of people’s lives. Corporate Responsibility has come up as a significant subject matter in the international business community and is progressively becoming a mainstream activity. There is mounting recognition of the momentous effect the activities of the private sector have on the workforce, clientele, the society, the
The popularity of CSR has grown substantially in the last couple of decades. Many people may have grown skeptical of business in the wake of corporate scandals such as Enron, Tyco, and WorldCom followed by the sub-prime mortgage market, which have all gained large amounts of negative publicity. Stakeholders are more aware of the performance of companies along a broader set of metrics that portray the company’s operations in a more comprehensive manner that provides information about social performances and environmental performances. Much of the concept of corporate sustainability is rooted in the notion of sustainable development with can be defined as the ability to meet the needs of the current population without compromising the ability of future generations to
Here some of the General Principles of Corporate Social Responsibility that should be exercised by the managers:
Since the global financial crisis in 2008, the society’s trust in organizations has suffered a great loss due to the irresponsible actions of the organization. As the organizations are entrusted significant power among the society, people are increasingly care about the behavior of the organization, in other words, the society consider the organizations should take the responsibility to make an effort to improve the society, environment and economic. For example, the World Business Council for Sustainable Development (WBCSD) has outlined several environmental issues and has provided suggestions to corporations in terms of not exhausting the natural resources. Due to the increasingly consciousness of the whole world, this essay is focused on two main questions: Why some corporations are not willing to take corporate social responsibility and why should they take the it? Then, how can we measure an organization’s performance in terms of social responsibility?
The recent fifteen years saw a dramatic increase of the corporate social responsibility (CSR) report. There were more than 3300 CSR reports in 2008 while the number of 2002 was less than 100. More and more companies especially some multinational corporations among the world are keen to proving the sustainability, in order to improve their corporate image and credibility (Adams, 2002). This essay will explain why there are an increasing number of companies are willing to make CSR report annually, and discuss whether reporting on social and environmental activities is equal to good social and environmental performance in reality.