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Compass Records

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Case #19
Compass Records

Synopsis and Objectives

The cofounders of Compass Records, a small, independent music recording company, must decide whether to produce and own the next album of an up-and-coming folk musician, or simply license her finished recording. The case presents information sufficient to build cash flow forecasts for either investment alternative. The task for the students is to build a valuation model for the two capital investment alternatives, whereby they can evaluate the attractiveness of the investment based on net present value (NPV) and the internal rate of return (IRR) of the discounted cash flows (DCF). Further, the student will have the opportunity to interpret those results and to test those measures’ …show more content…

Table TN1. Benefits and costs related to producing and owning versus licensing.

Produce and Own License
+
Higher NPV at unit sales approaching 20,000
Options on three additional recordings
Opportunities to generate additional income streams
More creative freedom in production
High internal rate of return
Performance-based option to license the next recording
Low entry costs
Low operating risk
Allows the option to “wait and see”

Higher upfront cost
Higher risk of never recouping costs
No guaranteed options on additional albums
No alternative income possibilities

Making either/or Project Decisions

Virtually all general managers face capital-budgeting decisions in the course of their careers. Among the most common of these is the either/or choice about a capital investment. The following describes some general guidelines to orient the decision-maker in these situations.

1. Focus on cash flows, not profits. One wants to get as close as possible to the economic reality of the project. Accounting profits contain many kinds of economic fiction. Flows of cash, on the other hand, are economic facts.
2. Account for time. Time is money. We prefer to receive cash sooner rather than later. Use net present value as a technique to summarize the quantitative attractiveness of the project. Quite simply, NPV can be interpreted as the amount by which the market

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