Comcast Corporation Case

I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are

*Call was transferred from CAE Kevin Earl Caasi who is under Daniel James Miranda’s (Team Manager) supervision. Customer patiently explained again about the flyer left on their door advising them to call Comcast since there was a possible leakage on their line. Comcast needs to come at their home and if there’ll be no response within 3 days, their service will be shut off. Customer was asking if who is telling the truth because she’s receiving contradicting information. She was once informed that Comcast would never leave a tag on the door and it might be a scam, however when she called the number written on the flyer there was assurance given that it was from Comcast and she was notified that she has a technician visit scheduled on Monday.

Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm stand where it is at today. Comcast Cable is nation’s largest video, high-speed Internet which has continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also invests heavily in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed (Comcast, 2015).

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

Threats from outside of the company have forced Comcast to start evaluating what they need to do to adapt, change and grow their company in the future. Comcast now has increased

Merging between Time Warner and AT&T evokes numerous opposing voices. The corporation's competition and customers groups are worried that AT&T might use Time Warner's content as a weapon against its competition. It could do so by making channels such as HBO or CNN generally more expensive for rival concerns while

“The Case for the AT&T-Time Warner Deal” point out Mr. Stephenson (AT&T chief executive officer) that he wanted to ignore the basic structure of changing the market, but focus more on Mr. Bewkes (CEO of Time Warner) mentioned about “vertical combination” of AT& T and Timer Warner. Mr. Bewkers continued that this

The case study analysis the merger of Comcast and AT&T broadband and the factors that lead to it. The state of cable industry from 1996 is significant as the Telecom act opened new frontiers for wireless and cable companies which were now vying marketplace in both markets.

Due to a lack of competition in the U.S, affordable high speed broadband access is out of reach for many Americans. Alternatives like Google Fiber and LinkNYC are available to a few, but the vast majority are stuck with monopoly holders like Comcast, Verizon, and Time Warner.

Comcast Corporation is one of the largest companies in the telecommunications and mass media industry in the United States. Headquartered in Philadelphia, PA, USA, Comcast strives to bring together the “best in media and technology”, and “drive innovation to create the world’s best entertainment and online experiences .”

     The telecommunications industry is a multi-billion dollar industry worldwide. The key success factors in this industry are hard to pin point, because they vary from having the right amount of money to having the right amount of customers. This industry is a very expensive industry to do research and development in. Besides the money required for R&D the companies in this business have to spend tremendous amount of capital on advertising and consumer awareness. The services provided by the different competitors in this industry are essentially the same but with very different reputations. AOL spends millions of dollars every year to send free trial C.D., in order to gain customer awareness. Which in turn shows the results as being very successful, making AOL the largest internet-service provider in the United States.

Comcast Corporation is facing strong new competition in markets where it used to have none. Comcast has

Time Warner INC is considered one of the biggest conglomerate. Starting out as a publishing company that now own networks like HBO, AOL, Cartoon Network, CNN, TBS, etc. This company also owns magazines such as Sports Illustrated, TIME, and PEOPLE. According to Lutz (2012), “178 million unique users read Time Warner News every month” (Lutz, 2012). Media conglomerates have both advantages and drawbacks. One of the advantages is that they have a huge power base to push their agenda with minimal government control but must be ethical in their approach. One of the drawbacks is most of these conglomerates are more concern with sponsors than their

What happens when an underdog becomes a hegemon? Rivaling David’s upset over Goliath, a DVD rental by mail company rode the booming steaming service business, and become a multibillion dollar company, capable of going blow for blow with the cable television industry. Netflix now has a dominant grasp on the streaming service industry, and is in the process of expanding worldwide. Additionally, Netflix’s creative apparatus created award winning original content that is further contributing to the continuous decline of cable companies. However, an anti-hegemonial coalition, looking at breaking Netflix’s share of the streaming service industry, has formed between Apple, Amazon, HBO, Hulu, and others. Pessimists have come knocking at

Cooperation’s like Time Warner, Disney, and individuals like Rupert Murdoc own multiple media outlets making it very difficult for other smaller media outlets to afford to advertise enough to stay in business. Rather than competing, many of these companies hold joint venture investments and it is not in their best interest to compete with each other. Deregulations in the industry has allowed these monopolies to become very powerful limiting the impact of the FCC (Rich Media, Poor Democracy, n.d.).