Cirque du Soleil
Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis?
The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats.
The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added form of entertainment along with the various circus acts. Electric lights and moving pictures also added to the magic of the circus. * A series of ‘educational entertainments’ featuring people and historical montages from around the world.
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Eliminated factor-Each act, even the movement, had a purpose within the show and it contributed to the development of overall thematic element. Owing to this purpose, Cirque du Soleil eliminated big name acts from the shows. 7. Eliminated factor-Unlike the traditional circuses, Cirque Du Soleildidn’t use animals for performing their acts.
Blue Ocean Strategy framework:
The traditional circus like Pickle family circus followed strategy of artistry but Cirque Du Soleil which took little time to become more profitable by pursuing goals of artistry and profit.
Cirque du Soleil came upwith the life cycle strategy that featured and opening in Montreal followed by North American Tour stretching over several years followed by Europe and Asia tours. They had 3 permanent shows to tap into the continuous flow of potential viewers.
Old ways of revenue generation: Ticket sales with free or discounted tickets for children
New ways of revenue generation: Seats are generally sold at full face value, Sponsors from Corporations.
Hong Kong Economic Times
Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?
There are several factors that have impacted newspaper industry in the past 20 years. The major ones are listed below: 1. Growing affluent class :
The growing affluent population of Hong Kong during the 1990s and early
Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.
Circus performers are people of great courage. They have to make a living out of entertaining people that pay good money to watch them and want to get their money's worth. They have a lot of pressure from that, as well as peer pressure from their fellow performers. Not only do they have pressure from that, they have to worry about the very acts being preformed from playing with swords and fire to hanging from a wire hundreds of feet in the air. If their not focused on what they are doing, they can be killed in a instant.
During this time period, there was little to no regulation of the circus crew or the animals. This was the situation in a Water for Elephants. To top it all off, the show was owned and operated by a money hungry and cruel person, who would do anything to save money such as not paying the workers, not feeding the workers, not giving the exotic animals proper care and the list goes on. But in the circus, the audience seem to buy into the performer's deceptions. The audience is completely oblivious and are deceived by this circus, but in reality the circus is not as perfect as they make it
I really enjoyed going to the circus as a child but, I never knew how it was planned out. After reading my novel I’m surprised at how many problems a circus faces, even though it’s such an exciting place.
The circus has been around for many years, but in recent years the circus has been getting a bad rap. The most famous circus in the United States, which started under the big top, will be closing after a amazing 146 year run. Barnum and Baily will be closing due to animal rights activists, which fought them in many expensive court battles that ending their world famous elephant acts. For a long time, the circus was a dream for kids to have fun and watch the impossible be done. The first cirus were in Europe, but Americans gave their spin on them which included collapsible tents, so they can move on the go.
According The Wall Street Journal” … Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the circus industry was a loser. Star performers had “supplier power” over the company. Alternative forms of entertainment, from sporting events to home entertainment systems, were relatively inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on circuses for their treatment of animals.” (Murray, 2014) A new era was created transforming the concept of what is a circus today. As the Wall Street Journal described, “Cirque du Soleil eliminated the animals and reduced the importance of individual stars. It created a new form of entertainment that combined dance, music and athletic skill to appeal to an upscale adult audience that had abandoned the traditional circus. (Murray, 2014)
There are many types of animals used for entertainment such as circuses, dog fighting, zoos, and rodeos. All of these types of entertainment are not natural for these animals which is a form of abuse. Often times they are wild animals that don’t belong in cages and are not able to do things that are in their instinct to do. This is especially true about zoos and circuses. Animals are not able to roam free and instead kept in small cages. Even in optimal settings experts say that it is difficult to provide for the needs of wild animals.(Lemonick) Children should learn to respect animals and not see them as entertainment. People should only support animal free circuses and raise awareness how animals are abused for entertainment.
artistic shows which semblance a circus but it’s not quite the same. For starters, all of
Circus is a travelling show that is often performed in a tent that includes trained animals, clowns , acrobats and other stunts performers. All of these performers needed to practise hard and as best as they can to make the show run smoothly , safetly and entertaining. As if they make a mistake, it could ruin their performance in any ways.
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
Training is another concern. Physical punishment has long been the standard training method for animals in circuses. These methods are simply cruel. They include the use of electric prods, whips, and even some animals especially large cats, have their teeth removed. Bears balancing on balls, apes riding motorcycles, elephants standing on two legs are acts that are physically uncomfortable and behaviorally unnatural. Such “performances” do not teach audiences about how animals behave under normal circumstances. Instead, they are often portrayed as ferocious and stupid.
Animals have been a main focus in circus performances around the world for many centuries; however, in recent history, there have been far more regulations put on the use of these creatures, stemming mainly from how they are treated by both their trainers and the circus as a whole. Whether it be on the federal or local and state-level, there has been a definite increase in the questionable legality of America’s circus industry due to the neglect and abuse of the participating animals, courts’ decisions highlighting the true importance of the issue. These rulings make one ask the question: What types of regulations could be put in place in all circuses to ensure that the animals involved are not abused in the process? In the end, many
Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company, self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Gilles Ste-Croix.
Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world.
Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues