Case Study Revlon

1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value provider by constant innovative and improvements products to keep pace with the changes in consumer lives.

This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The aim of this report is to define the challenge L’Oreal has been faced. Then it describes how L’Oreal managing their strategic in Chinese market. In addition, it gives an accommodation which could help L’Oreal overcoming these challenges.

Introduction, animals that are being tested safety of their products that’s been a subject of an intense debate for over 10 years. While, a lot of people that alleged animals, the remained animals are being subjugated by the research cosmetics companies all over the country/all over the world. Even though, the scientists frequently profit from animal research, I don’t think all the suffering, the pain, and the animals dying are worth just trying find out the human benefits from the products.

Everyday cosmetic products that many people use, such as lipsticks, shampoo, face wash, etcetera, are verified to be safe using animal testing. Chemical burns and other short term ailments are very serious concerns that plague Americans and the knowledge that the products they use will not harm them and their families is possible because of animal testing. Also long term effects, such as cancer, have been discovered through animal product testing and promptly stopped saving countless lives. “NOT TESTED ON ANIMALS YOU’RE THE GUINEA PIG” (Source C). Living day to day with the risk that the products trusted to use on your children and yourself is enough to validate

Proctor and Gamble may be the leader in its industry, but in order to maintain their status, they need to stay on top of their game if they are going to maintain this ranking. Their biggest competitors, Johnson & Johnson and Kimberly Clark are constantly looking for ways to improve

Many people might say that animal testing has proven results for the safety of beauty products and cosmetics. Although, in some cases it is helpful, why would you want to use such an old outdated method of research in 2017 many more methods have opened up due to advanced technology. Animal testing dates back to the 1900’s and yet in the 21st-century companies are still doing this even though it is more costly than alternative methods.

Many of the cosmetics that we use every day have also been tested on animals. The number of animals used for cosmetic testing has been greatly reduced as the potential hazards have been eliminated. Products such as sunscreens, anti-dandruff shampoos, fluoride toothpaste, and anti-acne creams could not have been proven safe without the use of animal testing since they contain ingredients that cause a chemical change in the body that could be harmful, even deadly. Without these safety tests, it would be impossible to ensure that these products are safe.

Animal testing is still done by cosmetic companies even though it is unethical and scientifically inaccurate. The various tests carried out on animals is not a guarantee for using cosmetics on our skin since animals react differently to certain chemicals as compared to humans. Cosmetics companies kill millions of animals every year in pursuit of profit. The animals that suffer and die in these laboratories range from rabbits to mice. According to companies that perform such tests, they are done to establish the safety of products and ingredients. However, no law requires that cosmetics products be tested on animals. The Food and Drug

Many of America’s favorite go-to skin care products and cosmetics are tested on animals. Despite that, there are products on the market that use alternative testing procedures yet are still considered safe and effective. In the article titled Animal Testing on Cosmetics written by author Ian Murnaghan, the controversy of animal testing in cosmetics is referred to when he says, “The practice is particularly controversial because animals may experience discomfort, suffering and ultimately die, all in the name of aesthetics and 'looking good.’”. Much of what he says in this quote can be applied to extremely popular cosmetic brands like Sephora , Almay, and Revlon who all use animal testing to build their products to maximum use. Brands that compare to these are ELF, Too Faced, and Physicians Formula who all claim to using alternative procedures to show the importance of being

Animal testing should not be used in cosmetic industries as a source of experimentation because it is unethical and inefficient. It is a cruel way of trying to find results that are not even always trustworthy. Everyone has a different reaction to different chemicals so why even bother animals for testing? Also different species can respond differently when exposed to the same chemical so animal testing can be inefficient. The results from animal tests can be quite variable and difficult to interpret therefore it may not be applicable to human beings. Thus, consumer safety still cannot be guaranteed even after these gruesome tests which are totally unethical. It is also unethical to torture and end the lives of these animals each year for our own luxury. Everyday cosmetic industries are using defenseless animals very cruelly just to carry out some most often useless tests. Instead they should use other alternatives which has been proved to yield better and accurate results than tests involving animals.

A lot of people buy cosmetic products being ignorant to the fact that, that one product has killed a lot of animals. How would you like being sprayed with poisonous liquids, taking poisonous eye drops?, or being fed toxic substances? Cosmetic factories have been doing these inhumane things and more to innocent animals for years.

Revlon has many other bigger competitors in which they compete with such as L’Oreal, Avon, Procter & gamble and Estee lauder. Basically the

•Main competitors (Oil of Olay, Pond's and, Nivea) were situated in the HBA aisles of the stores while Plenitude products were merchandised in point of sales in the cosmetics' aisles next to L'Oreal cosmetics where the consumer is looking for cosmetics not skin care. The skin care consumer is in the HBA aisles!

One of the leading industries in the United States is the cosmetics business. When cosmetics started up people were applying all different types of product to their bodies. While using the products, people were starting to acquire serious injuries to their skin and hair. This forced make-up producers to figure out a way to test the products before it hit the market. In the 1940s, scientists started to use animals for testing purposes. In recent years, testing on animals has decreased because producers use safer ingredients in their products. Even though there are safe ingredients, people continue to experiment with new chemicals and dyes. To avoid major lawsuits, companies still experiment on animals to prove the product is safe. With all these new products, the Food and Drug

We used the same idea with Estee Lauder, L’Oreal, and Revlon. L’Oreal and Revlon is a real big competitor for Estee Lauder. Estee Lauder and L’Oreal perform above average on the CPM analysis. Revlon performed average compared how Estee Lauder and L’Oreal rated.