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Case Study: Kazoo & Company

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Part 1
Business plan is the detailed information that used for panning the business. It's vary in the structure depend on the business owner desire. It may be a small plan contains some words or it could be a big one with a title page, methods, procedures and calculations. The perfect business plans – as per the Entrepreneur Magazine- are ranging between 15 and 20 Pages.
Business concept, marketplace and financial are main comprehensive sections in business plans. These three sections are elaborated in seven components, which include” the overview or summary of the plan, description of the business, market strategies, competition analyses, design and development, operation and management, and financial information”.
In detail the description …show more content…

“If you think about your regular customer, they don’t want to see the same stuff on the shelf all the time, so we’re always changing our inventory and our mix of what we do,” Nelson said.
Although kazoo made its success, it face a lot of difficulties and challenges. The toys suppliers start to sell to boarder channels. The unique products that kazoo was been the only retailer able to sell now been in reach of all
Diana make her business Kazoo & Company number one in her area- Denver, Colorado- by understanding the industry of toys very quickly. She based her business on differentiation strategy, which fill the blank space in the market. If she kept her focus on the details of her business instead of getting whole understanding of the toys industry, it will be easy to be send her out of the business in no time. The global economy that been effecting all industry such as gasoline high price is effecting in a particularly the retailers.
From my point of view, Diana set herself a place in business world. Her welling to be a self-employment, spend more time with her boys and putting her full efforts and financial ability in this project, was a strong motivation which drove her to

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