While doing some research I found that a franchise agreement is a binding legal contract that is signed between a franchisor and franchisee. A franchisor is the company owning the rights to grant franchises to franchisees, while a franchisee is a person or entity who is given the right to conduct business by a franchisor or licensor. The most important definition however is that of a franchise which is an authorization granted by the government or company to an individual or group allowing them to carry out certain commercial activities.
The article that I read was called “Baskin-Robbins Franchisee, Hugh Williams” which I will also cite below in further detail. It is a short yet very interesting article about a franchisee named Hugh Williams who was given licensing to open up his own Baskin-Robbins. The article starts out by talking about a little of his background information and how he worked for his parents Baskin-Robbins when he was younger. What is interesting is how he had the dream to open up his own when he got older and he made it happen. He actually graduated from Georgia Tech with an engineering degree which is not something you would expect from the franchisee of an ice cream shop. Even with his love for Baskin-Robbins he still was unsure of himself and he actually sold his shops in 1997 in pursuit of a different career. However he found himself going back to the small ice cream shop as he missed the simplicity of owning one. Hugh eventually became a multi-unit
A franchise is a legal agreement between franchisers and franchisees that consents use of the franchise’s trademark and trade name or marketing plan
1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and
Franchising agreement compare to licensing agreement tends to be longer and the franchisor offers a broader
Explain how a franchise could be considered a partnership. What makes a franchise agreement simpler than a partnership that you would start with another individual?
Franchise means “privilege” or “freedom” and the word originates from an old French dialect. The history of franchising can be traced back to the Middle Ages (476 A.D. – 1453 A.D.) when kings granted franchises to specific people or groups to perform a certain type of commercial activity or hunt on their land. German breweries in the 1840s also used franchising to distribute their beer to different geographic areas. The breweries granted the franchises to certain taverns to be the sole distributor of their beer in a specific area. Isaac Singer was known to pioneer the use of written franchise agreements. In the 1850’s, Isaac Singer started granting franchises for its sewing machines because he wanted to distribute his sewing machines to customers
ASK 1 a.) Primark Menswear has sold 120 franchises. Explain what a franchise is. 1. Franchise Franchise is a type of business that involves the relationship between a franchisor and franchisee. The franchisor is the owner of the business, while the franchisee is the one who buys the rights of the company from the franchisor to be able to sell the same products using the same company name and logo with the same components.
According to the Franchise Law Journal, the franchise relationship consist of four elements: (1) the franchisor’s grant to the franchisee of the right to sell the franchisor’s goods and services, (2) a trademark that is licensed to the franchisee, (3) a community of interest wherein the franchisor exercises some measure of control over the franchisee, and (4) a fee paid by the franchisee to franchisor (Binford, Jason). The relationship is continually built from the agreements of business transactions and contracts that are very precise. After so much research within the 2, I would consider them as business partners instead of separate business parties because if it were considered a party, they would not have similar interest in the company’s future plan, in that case their would be
1. A Franchise is when a franchisor of a business gives the franchisee of another business the right to supply its product or service under the same brand identity. Specsavers is a very successful franchise for example.
Baskin Robbins was found in 1945 by the two brothers bycooperating, Mr. Burt Baskin and Mr. Irv Robbins. It was found in Los Angeles in USA and named by its organizer's names. Baskin Robbins is one of the Dunkin's brands , which are Dunkin doughnuts, Baskin Robbins and Togo's and they are a piece of Allied Domecq .Allied Domecq is a no doubt understood organizaation which has business with well-known beverages organizations and fast food eateries and it is the working organization of Baskin Robbins around the world. In 1948, the two siblings found that the quantity of Baskin Robbins clients was expanding drastically and they can not serve them. Thusly, they chose to take after the establishment idea, and all different specialists
Roy Rogers Restaurants is a fast food franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth through the licensing of independent franchisees (ie., independent owners) to operate its restaurant outlets. The case describes the nature of the franchise industry and provides statistics on the major franchise organisations.
Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid business model for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty
Advantages & Disadvantages of Franchising Franchising is ‘a continuing relationship in which the franchisor (the owner of a company) provides a licensed privilege to the franchisee (the buyer) to do business and offers assistance in organising, training, merchandising, marketing, and managing in return for a consideration. It is a form of business by which the franchisor of a product, service, or method obtains distribution through affiliated dealers (franchisees).’ (http://www.business.gov) A franchise is essentially a replica of an existing business. When you purchase a franchise, you buy the rights to use the parent company's name and to sell its product or service in exchange for an up-front franchise fee and ongoing royalties, which
“A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers” (entrepreneur, 2015)
Baskin Robbins is a frozen dessert and top ice cream franchise in the Unites States of America by the Entrepreneur magazine’s 31st annual Franchise 500 ranking. It is the world’s largest chain that specializes in ice cream. There are 7,000 retail shops in nearly 50 countries. It was founded in 1945 by two people who are interested and has the passion in creating different flavors of ice cream, which led them to the creation of more than 1,000 ice cream flavors and different kinds of delicious treats. Headquarters is found in Canton, Mass. (Drake, 2013)
According to my point of view, franchising is simply a technique for extending a business and distributing goods and services through a permitting relationship. It is a type of business that is owned and operated by franchisees but that is branded and overseen by a usually national or multinational company. Franchise is a business that you see in different cities. They are recognizable because their company logo and products are same. A franchise is a type of business that is the same all around you go.