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2016 : Results And Analysis

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2016: Results and Analysis Analyzing the results of 2016, it is clear the company has improved. To begin, the new strategy of raising the price and producing less bikes increase the sales revenue by $1,547,083. As well, the COGS was reduced by $281,858. The amount of cash was increased by $1,341,627 and retained earnings increased by $1,177,033, which is useful for the future as it could be reinvested or used to pay off long term debt. The awareness rating went up by 0.12 and the PR rating increased by 0.2 as a significant amount of money was put into advertising and PR. Selling and distribution expenses increased by $2,139,271, however net income only decreased by $196,705 likely due to the increase in price. The net income fell short of the profit forecast by $354,405. As for the distribution rating, it was 0.21 below the recommendation, though as it is only the second year, improvement can definitely be anticipated in the future. 2016: Summary Conclusions Following the disappointing first rollover, KHMJ rebounded with a strong second fiscal period, moving up a position in the industry standings. A key factor in this turnaround was likely the emphasis placed on product advertising (largest amount spent on advertising in industry). Due to the dramatic increase in the awareness of the mountain bike, the company saw a much higher sales figure. This improvement was reflected in an extremely strong EPS ratio (second highest in the industry). In summary, the second

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