Luca Monadjem - Sports Marketing Concepts and Strategy Research Assignment (1)

Timberline Health, an integrated delivery system serving residents in five counties in eastern Washington, is considering new opportunities to increase community awareness of the organization’s outpatient health services. As the new business development manager of hearing health services, Jack Andrews is responsible for evaluating the feasibility of marketing activities for the hearing service line and must allocate resources to promotional activities that forecast positive return on investment. One option under consideration is to sponsor the health and wellness pavilion at the Spokane County Fair. Research from comparable markets has shown that wellness fairs are not only effective at educating communities about potential risk factors for health problems, including hearing loss, but also increasing consumer awareness of new or existing health services provided by local health organizations. These activities are essential to Timberline Health’s mission within the community. Since…

Business News: Capitec joins the home-loan market in a long-awaited moveCapitec has announced on Tuesday that it has officially entered the home loans market. Capitec has announced that it hasjoined the home loans market on Tuesday afternoon, great news for clients of the highly popular bank. With the highestnumber of clients, Capitec has not offered up secured lending to procure homes and only recently launched 'purposelending' to fund vehicles in April. The bank announced a partnership with SA Home Loans and is offering interest rates from6%, a whole percentage point below prime, which places Capitec in direct competition with other major banks that havebeen in the game for decades.While the home loan has been named Capitec Home Loans, it is SA Home Loans and not the bank itself which will actuallyassess and approve customers. The loan will be digitally-led and is offering finance for properties up to R5 million over thecourse of 30 years. In addition to promising an answer in five…

The SCORE framework espoused in the article entitled "The Board's Role in Sustainability" recommends each of the following to achieve board-of-director buy-in of a company's sustainability initiatives, except: articulating a simple and clear statement of purpose. taking "ownership" of the company's stated purpose. basing compensation systems on metrics that reflect purpose, not just profits recognizing that ultimately the firm has a fiduciary responsibility to put shareholders' interests above all others.

Company Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).

Please help with the correct answers in details:    Centerville Bikes and Stuff (CBS) sells motorcycles and accessories. The number of helmets sold by CBS per week for the past six weeks follows. Week 1 2 3 4 5 6 Value 19 14 17 12 18 15 a)  Develop the three-week moving average for this time series. (Round your answers to two decimal places.) Week Time SeriesValue Forecast 1 19   2 14   3 17   4 12   5 18   6 15     What is Compute MSE?  (Round your answer to two decimal places.) MSE = ? What is the forecast for week 7?   b)  Use ? = 0.2 to compute the exponential smoothing values for the time series. Week Time SeriesValue Forecast 1 19   2 14   3 17   4 12   5 18   6 15   What is Compute MSE. (Round your answer to two decimal places.) MSE = ? What is the forecast for week 7? (Round your answer to two decimal places.)   c)  Use ? = 0.4 to compute the exponential smoothing values for the time series. Week Time SeriesValue Forecast 1…

Mohammad is the owner of a gourmet ice cream shop in Durban. For the 2020 December holidays, Mohammad has designed a brand-new marketing and promotion campaign. Which budget would Mohammad use to measure the marketing and sales effectiveness of his December campaign? Select one: a. Manufacturing-cost budget b. Income budget c. Profit budget d. Discretionary-cost budget

L. P. Manning CorporationIn March 1991, the marketing division of the L. P. Manning Corporation performed a national survey to test the public’s reaction to a new type of toaster. Manning had achieved success in the past and established itself as a leader in the home appliance industry.Although the new toaster was just an idea, the public responded favorably. In April of the same year, the vice presidents for planning, marketing, engineering and manufacturing all met to formulate plans for the development and ultimately the production of the new toaster. Marketing asserted that the manufacturing cost must remain below $70 per unit or else Manning Corporation would not be competitive. Based on the specifications drawn up in the meeting, manufacturing assumed marketing that this cost could be met.The engineering division was given six months to develop the product. Manning’s executives were eager to introduce the product for the Christmas rush. This might give them an early foothold on a…

Use the following sales data to answer the questions. Month                              Sales January                              $250,000 February                            $200,000 March                               $300,000 April                                  $350,000 May                                   $450,000 1. Using a two-month moving average, what are the expected sales for June?   2. Using a three-month moving average, what are the expected sales for June?

Walmart launched its Neighborhood Market line in 1998 and contrary to regular Walmart stores, they are usually located in urban areas. They are also reportedly about one-fifth the size of Walmart Supercenters. What is their competitive strategy? Which competitors feel threatened by Walmart’s strategic move? a. Statements to support Walmart’s competitive strategy b. Statements which elaborate on Walmart’s relationship with their customers in this current environment. c. Statements that define the current environment and how they are / are not affected by their competitors

If Mr. Ishaq is the Director of Lexus Company in Nizwa, what does he need to do to predict customer sales or product demand? a. Forecasting b. Marketing c. Production d. Coordination

Hide Assignment Information Instructions   Exercise #5 For this week exercise, we need to try a few logit models (see this link for more information: LOGIT REGRESSION) If you have chosen to work with Excel, please run above three models and complete the following tables. Model 1: Run a regression model and use being a member of network and find out its impact on hospital cost? (Model 1) Model 2: For the 2nd model run a regression model and use being a member of network and find out its impact on hospital cost and hospital revenue? (Model 2) Model 3: For the 3rd model run a regression model and use being a member of network and find out its impact on ratio-Medicare-discharge and ratio-Medicaid-discharge. Based on your finding please recommend 3 policies and discuss the impact of being on a network on hospital cost, hospital revenue and out its impact on ratio-Medicare-discharge and ratio-Medicaid-discharge. Do you recommend keeping membership for a hospital? Why or why not?

Leveraging Marketing Analytics for Strategic Market Trend Analysis..... MNY Corporation, a leading player in the retail industry, is keen on staying ahead of the curve by leveraging marketing analytics to navigate evolving market trends. With a diverse product portfolio ranging from electronics to fashion, MNY Corporation aims to maximize its competitive advantage through insightful trend analysis. As a marketing analytics consultant hired by MNY Corporation, the task at hand involves conducting a comprehensive analysis of market trends and devising strategies for effectively harnessing these insights. The analysis must consider the complexities of consumer behavior, the competitive landscape, technological advancements, and broader economic factors. Questions: 1. Utilizing advanced analytical techniques, analyze recent consumer behavior patterns to identify emerging market trends across various product categories.

A key factor for success for a retailer is a phenomenal forecasting process and resources (Jack Barker, 2015) because forecasting is a fundamental part of Spar Group Limited supply chain operations. To assist in leveraging this key factor, Spar Group Limited develop protocols forforecasting, and select a forecasting team with representatives from all the trading partners and stakeholders. Spar uses forecasting systems to provide a clear and actionable path for business activities, this helps the business to conquer certain market challenges (Graham O’Conner, 2018).Spar’s production forecast and scheduling process are broken down into two parts: planning, based on a monthly forecast, of assembly and components orders and daily scheduling of packaging custom products and sterilization based on finished goods inventory levels.During the fourth quarter of each fiscal year, Spar’s marketing and finance teams determine the annual forecast. The annual forecast is broken down based on…

A key factor for success for a retailer is a phenomenal forecasting process and resources (Jack Barker, 2015) because forecasting is a fundamental part of Spar Group Limited supply chain operations. To assist in leveraging this key factor, Spar Group Limited develop protocols forforecasting, and select a forecasting team with representatives from all the trading partners and stakeholders. Spar uses forecasting systems to provide a clear and actionable path for business activities, this helps the business to conquer certain market challenges (Graham O’Conner, 2018).Spar’s production forecast and scheduling process are broken down into two parts: planning, based on a monthly forecast, of assembly and components orders and daily scheduling of packaging custom products and sterilization based on finished goods inventory levels.During the fourth quarter of each fiscal year, Spar’s marketing and finance teams determine the annual forecast. The annual forecast is broken down based on…

A key factor for success for a retailer is a phenomenal forecasting process and resources (Jack Barker, 2015) because forecasting is a fundamental part of Spar Group Limited supply chain operations. To assist in leveraging this key factor, Spar Group Limited develop protocols forforecasting, and select a forecasting team with representatives from all the trading partners and stakeholders. Spar uses forecasting systems to provide a clear and actionable path for business activities, this helps the business to conquer certain market challenges (Graham O’Conner, 2018).Spar’s production forecast and scheduling process are broken down into two parts: planning, based on a monthly forecast, of assembly and components orders and daily scheduling of packaging custom products and sterilization based on finished goods inventory levels.During the fourth quarter of each fiscal year, Spar’s marketing and finance teams determine the annual forecast. The annual forecast is broken down based on…

The following data show the number of liters of gasoline sold by Mackrin's in Colorado for the past 12 weeks. Which forecasting model would you recommend to Mackrin's manager? Why? What demand forecast would you recommend for week 13? Week Actual Demand (1000 liters) Forecasting (1000 liters) FSMA /A-F/ FWMA /A-F/ FES, α=0.3 /A-F/ 1 17             2 21         17 4 3 19         18.2 0.8 4 23 19 4     18.44 4.56 5 18 21 3 20.8 2.8 19.81 1.81 6 16 20 4 20 4 19.3 3.3 7 20 19 1 18.3 2.3 18.31 1.69 8 18 18 0 18.7 0.7 18.82 0.82 9 22 18 4 18.2 4.2 18.6 3.4 10 20 20 0 19.8 0.2 19.62 0.38 11 15 20 5 20.2 5.2 19.73 4.73 12 22 19 3 18.2 3.8 18.3 3.7 13   19   19.5   19.41   MAD     2.67   2.9   2.7 MSE     10.22…

KFC is considering introducing a new range of healthy meal options. In order to measure the success of these new healthy meal options, they decided to make it available in some of its restaurants only ​​​​​​​Correctly identify and discuss the research method KFC will employ when testing out the health meal option is some of its restaurants. Ensure to show application to the scenario.    Describe how KFC will use Internal Data and Marketing Intelligence to help the company in deciding to introduce the new health meal option.

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

Chapter 14 1. How would you conduct a trend analysis? Provide an example. 2. Explain the three different source of information and forecast assumptions. Chapter 15 3. Explain the four common uses of comparisons that the manager will find helpful. Chapter 16 4. Explain the importance of assumptions when building a budget? Chapter 17 5. Explain the rationale for replacing existing equipment with new equipment.

Research Problem/Question/Hypothesis Research Problem/Question/Hypothesis Write a clear Purpose/Aim and Objectives of the Study. Clearly state the Significance of the Study. Discuss the above on the following topic: The factors effecting students adoption of Eco-friendly Fuel Alternatives. Write a clear Statement of the Problem.  Discuss the above on the following topic: The factors effecting students adoption of Eco-friendly Fuel Alternatives.

1.in your own opinion,why benchmarking is a better planning tool? 2.how are you going to make your forecast more effective?give a concrete example. 3.How benchmarking can be used by the owner/manager of fast -food chain?explain your answer.