S23 MKTG1019 - Wk 10 Learning Activity - Data Interpretation (1)

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Georgian College *

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4000

Subject

Marketing

Date

Apr 3, 2024

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docx

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6

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MKTG1019 Intro to Marketing Research Learning Activity – Week 10 SUMMER 2023 Worth 10 marks (Value 2%) Individual Work Due Date: Fri July 21 2023, 8pm NAME: ______gurtaj singh__________________________STUDENT ID#: _______200544174_________________ DATA COLLECTION AND BASIC DESCRIPTIVE STATISTICS These are questions that were asked of a group of college students. Provide your interpretation of the information presented in each question. Write a simple statement , ideally one sentence only, representing the conclusion you can draw from the data presented. Do not use the numbers from the data in your statement. Be very careful with your wording. Write your answers on the sheet. There are 10 questions to answer. See questions 11 1nd 12 for sample answers. MKTG 1019 Page 1
MKTG1019 Intro to Marketing Research Learning Activity – Week 10 SUMMER 2023 1. Do you have internet access? Category Frequency Percent Yes 590 98.3% No 10 1.7% Total 600 100.0% Interpretation: Approximately all of the individuals have internet. access. 2. Type of internet connection you have Category Frequency Percent High Speed Cable 252 42.7% Dialup Modem 284 48.1% DSL 54 9.2% Total 590 100.0% Interpretation: All individuals is with internet access. 3. Do you typically use coupons… etc. Category Frequency Percent Yes 136 23.1% No 415 70.3% Not Sure 39 6.6% Total 590 100.0% Interpretation: About a quarter individuals typically use coupons. MKTG 1019 Page 2
MKTG1019 Intro to Marketing Research Learning Activity – Week 10 SUMMER 2023 5. Purchase an automobile in the next three months? Category F Percent Yes 7 13.2% No 4 84.2% Not Sure 1 2.5% Total 100.0% Interpretation: more than one-tenth will purchase An automobile. MKTG 1019 Page 3
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