MKT205_Module_Five_Milestone

.docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

205

Subject

Marketing

Date

Apr 3, 2024

Type

docx

Pages

3

Uploaded by AmbassadorCoyote3956 on coursehero.com

1 Module Five Milestone Worksheet: Place Nichole Farmer Southern New Hampshire University MKT 205: Applied Marketing Strategies Eric Foster February 11, 2024
2 PRODUCT “healthy” carob (chocolate substitute) bars PERSONA Millennials, 18 + PLACE CHANGES IN THE MARKETPLACE Change in the marketplace: The economic effect of covid on the marketplace should be explored. How the change addresses the distribution of products to my persona: According to the data found on Mintel about "Convivence Store Foodservice-US, 2021" during the pandemic there were less people driving to stores to do in-person shopping which inadvertently affected the impulse buying strategy. The economic effect of covid resulted in a 30% revenue loss. luckily 18 + millennials adjusted to ordering bars online or doing curbside pickup, that way they could shop safely. DISTRIBUTION CHANNEL Potential distribution channel and why it is appropriate for my product and persona: Although ordering bars online can be convenient for consumer who are without transportation, and like to purchases goods in bulk; it's a lot easier for 18+ millennials to order from convenient/grocery store via Doordash. With Doordash consumers can purchase their pars and have it either delivered to them or get it curbside pickup from a local store saving them time. Most 18 + Millennials are working remote and base their buying habits on how much time they can save.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
SEE MORE TEXTBOOKS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
SEE MORE TEXTBOOKS